Growth Data Science Lead: Digital Marketing Analytics

Grab; Jakarta Pusat; On-site; IDR 450,000,000 - 700,000,000; Full time

Benefits offered by this job

Term Life Insurance

Medical Insurance

GrabFlex

Parental leave

Job summary

Grab is seeking a Lead Data Scientist (Analytics) for Digital Marketing to own advanced paid marketing measurement, attribution, and AI-driven analytics. You will collaborate with marketing, analytics, and data engineering to solve complex challenges, implement MMM and geo-lift studies, and drive data-backed growth across SEA markets.

You will report to the Senior Manager and work onsite at Grab's Jakarta office, shaping measurement strategy and delivering actionable insights that optimize spend

Qualifications

• 5+ years of hands-on data science with 3+ years in paid marketing measurement.
• 1
• Demonstrated expertise in attribution modeling and incrementality testing.
• 2
• Experience building MMM frameworks and geo-lift studies.

Responsibilities

• Design and implement attribution models across paid channels.
• Develop MMM frameworks to forecast campaign performance.
• Lead cross-functional measurement projects and align with marketing goals.
• Automate reporting with AI-powered insights and real-time dashboards.

Skills

Paid marketing measurement

Attribution modeling

A/B testing

MMM modeling

Python

SQL

Geo lift studies

Causal inference

Generative AI

Tools

Pandas

Scikit-learn

Spark

AWS S3

Redshift

Google Ads API

Facebook Ads API

Job description

Grab is seeking a Lead Data Scientist (Analytics) for Digital Marketing to own advanced paid marketing measurement, attribution, and AI-driven analytics. You will collaborate with marketing, analytics, and data engineering to solve complex challenges, implement MMM and geo-lift studies, and drive data-backed growth across SEA markets.

You will report to the Senior Manager and work onsite at Grab's Jakarta office, shaping measurement strategy and delivering actionable insights that optimize spend