Customer Data & Marketing Analytics

PT Bank Amar Indonesia Tbk; Pulau Untung Jawa; On-site; IDR 2,400,000,000 - 4,200,000,000; Full time

Job summary

PT Bank Amar Indonesia Tbk seeks an experienced Marketing Analytics lead to own data strategy, funnel optimization, and dashboarding across digital channels. You will architect and scale the enterprise MarTech stack and implement automated pipelines joining ad data with CRM and retention databases.

The role requires deep SQL expertise, proficiency in Looker/Tableau/Power BI, and strong collaboration with tech, marketing, and sales teams to drive measurable ROI.

Qualifications

• Bachelor’s or Master’s in a quantitative field.
• 6+ years in Marketing Analytics, MarTech, or Revenue Operations.
• Advanced SQL with BigQuery/Snowflake/PostgreSQL.
• Experience with Looker/Tableau/Power BI.
• Expertise in server-side tracking and CDPs.
• Strong cross-functional collaboration skills.

Responsibilities

• Drive customer data strategy, analytics, dashboards, and funnel optimization.
• Architect and scale the MarTech stack across channels.
• Design automated data pipelines merging ad data with CRM/retention data.
• Enforce robust tracking standards across campaigns, affiliates, and agencies.
• Eliminate manual reporting by centralized data models in cloud warehouses.
• Build real-time BI dashboards tracking funnel metrics from ads to conversions.
• Develop multi-touch attribution and incrementality frameworks.
• Analyze user journeys to reduce CAC and improve funnel conversions.

Skills

Advanced SQL

Cross-functional communication

Marketing analytics

Data modeling

Education

BSc/MSc in CS/Analytics

Tools

Looker

Tableau

Power BI

Server-Side GTM

CDPs (Segment, RudderStack)

Job description

Responsibilities

• Driving customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel growth and retention.


• Architect, scale, and maintain the enterprise digital MarTech stack (CDPs, Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks) across all app, web, and paid channels.


• Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals).


• Enforce robust tracking standards-including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols-across internal campaigns, affiliates, and external agencies.


• Eliminate manual reporting workflows by engineering centralized data models within cloud warehouses (BigQuery, Snowflake), serving as the single source of truth for marketing operations.


• Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics-from ad impression to Telesales conversion, CRP repeat loan/purchase, and Affiliate payout.


• Develop multi-touch attribution (MTA) and incrementality frameworks to measure true digital ROI, monitor affiliate traffic quality, and accelerate digital-lead-to-telesales conversion speed.


• Analyze digital user journeys to identify drop-off points across all placements, providing technical optimization insights that reduce CAC and improve overall funnel conversion.

Requirements

• Education: Bachelor’s or Master’s degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.


• Experience: 6+ years of experience in Marketing Analytics, MarTech, or Revenue Operations with exposure to both digital and offline/partner channels.


• Data & Technical Skills:


• Advanced SQL proficiency (BigQuery, Snowflake, PostgreSQL) for joining complex online ad data with offline CRM/Telesales databases.


• Expertise in Bl tools (Looker, Tableau, Power BI) and advanced modeling in Excel/Google Sheets.


• Deep knowledge of Google Tag Manager (including Server-Side GTM), CDPs (Segment, RudderStack, etc.), and Webhooks/APls.


• Domain Knowledge:


• Digital Channels: Hands-on understanding of major ad platforms (Google Ads, Meta Ads, TikTok, Ad Partner and Programmatic).


• Telesales & CRM: Familiarity with telephony/dialer integrations, CRM, (Moengage), and retention/loyalty tracking mechanics (Tada, Xoxoday).


• Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integration, and agency reporting standards.


• Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams, media agencies, affiliate managers, and telesales leaders.

Bonus point if:

• Experience implementing multi-touch attribution (MTA) or Marketing Mix Modeling (MMM).


• Having certifications on digital marketing trainings / bootcamp / other similar relevant professional or expertise recognitions.


• Agency, F-commerce, banking or financial services knowledge or experience is a plus.