Senior Marketing Data Architect & Analytics Lead

Amar Bank; Indonesia; On-site; IDR 350,000,000 - 700,000,000; Full time

Job summary

Amar Bank is seeking an experienced Marketing Analytics Lead to drive customer data strategy, lifecycle analytics, and end-to-end funnel optimization across digital channels. You will architect and scale the enterprise MarTech stack and design automated data pipelines integrating ad data with CRM/telesales databases.

The role requires deep SQL, BI tool expertise (Looker/Tableau/Power BI), and strong cross-functional communication to align tech teams, media agencies, and sales leaders.

Qualifications

• Bachelor's or Master's degree in a quantitative field (CS/Analytics/IS/Statistics).
• 6+ years of experience in Marketing Analytics, MarTech, or Revenue Operations.
• Strong SQL and BI tool experience (Looker/Tableau/Power BI).
• Deep knowledge of ad tech, CRM data integration, and data warehouse platforms.

Responsibilities

• Drive customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel growth and retention.
• Architect, scale, and maintain the enterprise MarTech stack across all app, web, and paid channels.
• Design and deploy automated data pipelines merging online ad data with offline CRM/Telesales data.

Skills

Cross-functional communication

SQL proficiency

Data modeling

Education

Bachelor's or Master's degree in Computer Science/Data Analytics/Information Systems/Statistics

Tools

Looker

Tableau

Power BI

BigQuery

Snowflake

PostgreSQL

Google Tag Manager Server-Side

Job description

Amar Bank is seeking an experienced Marketing Analytics Lead to drive customer data strategy, lifecycle analytics, and end-to-end funnel optimization across digital channels. You will architect and scale the enterprise MarTech stack and design automated data pipelines integrating ad data with CRM/telesales databases.

The role requires deep SQL, BI tool expertise (Looker/Tableau/Power BI), and strong cross-functional communication to align tech teams, media agencies, and sales leaders.