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PT. Lila Sehat Teknologi Medis seeks a seasoned Live Operations Lead to oversee daily live streaming across multiple platforms, driving sales performance and audience engagement.
You will manage hosts and operations teams, analyze real-time metrics like GMV and conversion, and coordinate with E-commerce, Marketing, Sales, Merchandising, Warehouse, and Content to ensure on-brand campaigns and product availability.
Bachelor's degree in Business Administration, Marketing, Communications, Management, or a related field.
Minimum 3-5 years of experience in Live Operations, Live Commerce, E-commerce Operations, or a similar role, preferably in a retail or consumer goods environment.
Proven experience managing live streaming operations and supervising hosts or operational teams.
Strong understanding of live commerce platforms, such as TikTok Shop, Shopee Live, or other relevant e-commerce platforms.
Good understanding of live streaming performance metrics, sales conversion, audience engagement, and GMV optimization.
Strong analytical skills with the ability to interpret operational data and develop actionable improvement plans.
Excellent leadership, communication, problem-solving, and team management skills.
Ability to manage multiple live streaming sessions, operational schedules, and priorities in a fast-paced environment.
Proficient in Microsoft Excel or Google Sheets for performance tracking, reporting, and data analysis.
Strong coordination and collaboration skills across multiple departments.
Willingness to work flexible hours, including evenings, weekends, or public holidays when required by live streaming schedules.
Proactive, detail-oriented, results-driven, and capable of working independently with minimal supervision.
Job Description
Oversee and manage daily live streaming operations across multiple platforms, ensuring smooth execution and achievement of business targets.
Develop and implement live streaming operational strategies to increase sales performance, audience engagement, viewer retention, and conversion rates.
Monitor live streaming sessions in real time to ensure operational quality, compliance with company guidelines, and effective execution of promotional campaigns.
Supervise and evaluate Live Operations staff, Live Streaming Hosts, and related operational teams to ensure productivity and performance meet company standards.
Analyze live streaming performance metrics, including GMV, sales conversion rate, viewer traffic, engagement rate, average watch time, and product performance.
Prepare regular operational reports and provide data-driven recommendations to improve live streaming effectiveness and business results.
Coordinate with the E-commerce, Marketing, Sales, Merchandising, Warehouse, and Content teams to ensure product availability, campaign readiness, and promotional alignment.
Manage live streaming schedules, host assignments, operational workflows, and resource allocation to maximize operational efficiency.
Identify operational issues and implement effective solutions to minimize disruptions during live streaming sessions.
Develop and improve Standard Operating Procedures (SOPs), operational guidelines, and performance evaluation systems for the Live Operations team.
Provide coaching, training, and performance feedback to hosts and operational staff to improve their skills and productivity.
Stay updated on live commerce trends, platform developments, competitor activities, and industry best practices to identify opportunities for business growth.
- Ensure all live streaming activities comply with platform policies, company regulations, and brand guidelines.