Livestream Manager

PT OTWOO Cosmetic Indonesia; Jakarta Barat; On-site; IDR 401,760,000 - 669,600,000; Full time

Job summary

The Livestream Manager at PT OTWOO Cosmetic Indonesia will lead the livestreaming department, coordinating campaigns with China HQ and marketplace managers to drive growth and efficiency. You will oversee Live Operations, Hosts, and training to elevate performance and ensure timely execution of plans.

You will develop strategies for Payday and Brand Days, manage KPI tracking, and work with cross-functional teams to optimize campaigns, tools, and SOPs while maintaining high quality standards.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or Management.
• 3–5 years in livestream operations, e-commerce, social commerce, or team management.
• Fluent in English; Mandarin is a strong advantage.

Responsibilities

• Lead and manage the livestreaming team (Live Operations Specialist, Host Supervisor, Operations Supervisor, Trainer, Operator, Hosts).
• Monitor and evaluate team performance with monthly KPI reviews.
• Provide training and development to raise capabilities and results.
• Plan and execute livestream strategies, campaigns, and promotional events.
• Coordinate with China HQ and platform managers to align campaigns and targets.
• Develop and improve SOPs, workflows, and automation to boost efficiency.
• Monitor sales, GMV, ROI, and other KPIs; prepare regular reports.

Skills

Fluent in English

Leadership

Analytical thinking

Problem solving

Decision making

Detail oriented

Organizational skills

AI tools usage

Education

Bachelor's degree in Business/Marketing/Communication/Management

Tools

TikTok Seller Center

Shopee Seller Center

TikTok Live dashboard

Lark/Feishu

ChatGPT / Gemini / Claude / Grok

Job description

The Livestream Manager will be responsible for leading the overall livestreaming department, managing livestream operations, team performance, campaign planning, and business performance. This role will work closely with China HQ, TikTok & Shopee Account Managers, and cross-functional teams to ensure smooth execution and continuous improvement of livestream business performance.

Responsibilities

Lead and manage the livestreaming team, including Live Operations Specialist, Host Supervisor, Operations Supervisor, Trainer, Operator, and Hosts.

Monitor team performance and conduct monthly KPI evaluations.

Provide training, coaching, and development to improve team capabilities and performance.

Manage task allocation and ensure all team members complete their responsibilities according to deadlines.

Develop livestream strategies, themes, and promotional plans for Payday, Double Date, Super Brand Days, KOL Live Collaboration, BAU, and other campaigns.

Plan promotional mechanics such as Flash Sale, Freebies, Giveaway, Top Spender, Price Discount, Buy 1 Get 1, and other relevant activities.

Ensure promotional planning considers COGS, SKU profitability, and overall business targets.

Develop livestream Key Visual requirements in accordance with brand guidelines.

Prepare campaign and activation plans in both English/Indonesian and Chinese when required.

3. Operations & System Development

Ensure all livestream operations run smoothly and efficiently.

Monitor livestream scheduling, campaign execution, promotional setup, and operational accuracy.

Review promotional tools after setup to ensure all mechanics are correctly implemented before livestream execution.

Develop and improve SOPs, workflows, and operational systems.

Identify opportunities to automate repetitive processes and improve team efficiency.

4. Performance & Reporting

Monitor livestream sales performance, GMV, ROI, duration achievement, and other key metrics.

Prepare weekly, monthly, quarterly, semester, and yearly performance reports.

Provide MoM, QoQ, and YoY analysis and recommendations to management.

Monitor daily sales achievement against monthly targets.

Identify operational issues and develop corrective actions to improve performance.

5. Cross-Functional & HQ Coordination

Maintain regular alignment with China HQ regarding livestream strategy, campaigns, targets, and operational direction.

Coordinate with TikTok and Shopee Account Managers to stay updated on platform campaigns, programs, and opportunities.

Work closely with Marketing, Design, E-Commerce, Finance, HR, and other relevant departments to ensure smooth campaign execution.

Act as the main decision maker for livestream operational matters.

Requirements

Bachelor's degree in Business, Marketing, Communication, Management, or a related field.

Minimum 3–5 years of experience in livestream operations, e-commerce, social commerce, or team management.

Fluent in English, both written and spoken.

Mandarin proficiency is a strong advantage.

Strong understanding of TikTok Live and Shopee Live, including livestream dashboards and platform features.

Familiar with TikTok Seller Center and Shopee Seller Center.

Understanding of TikTok campaign programs such as JBP, XBP, Brand Day Sales, and other platform campaigns.

Understanding of GMV Max and TikTok Ads Manager.

Experienced in developing KPI and performance management systems.

Familiar with Lark / Feishu.

Comfortable using AI tools such as ChatGPT, Gemini, Claude, Grok, or other AI tools to improve productivity and workflow efficiency.

Able to develop systems, workflows, and automated processes for repetitive tasks.

Strong leadership, analytical thinking, problem-solving, and decision-making skills.

Highly detail-oriented and organized, especially when reviewing planning, reports, and campaign setups.

Able to work in a fast-paced, target-driven environment.