Live Streaming & Content Producer

AnyMind Group; Jakarta Selatan; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

AnyMind Group, Jakarta-based live streaming and social commerce team, seeks a dynamic Live Streaming & Content Producer to manage end-to-end livestream execution and ensure social commerce activities run seamlessly. You will plan campaigns, coordinate hosts and creatives, monitor performance metrics, and report insights to improve GMV and engagement.

1–2 years of relevant experience preferred; familiarity with TikTok Shop or Shopee Live is a plus.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, Media, or a related field.
• 1–2 years of experience in Livestreaming, Social Commerce, E-commerce, Content, or Marketplace operations.
• Familiarity with TikTok Shop and/or Shopee Live operations.
• Solid understanding of e-commerce campaigns, promotions, vouchers, and product bundling/mechanics.
• Data-driven and proficient with Excel/Google Sheets.
• Strong organizational, multi-tasking, and communication skills.

Responsibilities

• Translate campaign briefs into detailed livestream execution plans.
• Prepare live rundowns and establish product priorities and key selling points.
• Coordinate host briefs and readiness across Host Management, Trainers, Moderators, and Creative teams.
• Collaborate with Content Planners to align live events with short-form video activities.
• Monitor live streams in real time and track GMV, Viewers, CTR, CVR, AVD and Engagement.
• Prepare performance recaps and actionable learnings for Leads/Managers review.

Skills

Livestreaming

Content production

Communication

Project management

Education

Bachelor’s degree in Marketing, Communication, Business, Media or related field

Tools

Excel

Google Sheets

Job description

We are looking for a dynamic Live Streaming & Content Producer to manage end-to-end livestream execution and ensure our social commerce activities run seamlessly.

Key Responsibilities

• Livestream Planning & Execution
  • Translate campaign and promotional briefs into detailed livestream execution plans.
  • Prepare live rundowns, establish product priorities, structure promotion mechanics (vouchers/discounts), and outline key selling points (KSPs).
• Cross-Functional & Host Coordination
  • Prepare comprehensive host briefs and coordinate readiness across Host Management, Trainers, Moderators, and Creative teams.
  • Collaborate with Content Planners to align live streaming events with short-form video activities for maximum synergy.
• Live Monitoring & Performance Optimization
  • Monitor live streams in real time to ensure campaign plans are executed smoothly and accurately.
  • Track key performance metrics including GMV, Viewers, CTR, CVR, Average Watch Duration (AVD), and Engagement.
  • Troubleshoot live execution issues instantly and identify opportunities for continuous performance improvement.
• Campaign Management & Reporting
  • Maintain campaign timelines, tracking sheets, and assigned deliverables.
  • Prepare performance recaps and actionable key learnings for Lead/Manager review.

Requirements

• Education: Bachelor’s degree in Marketing, Communication, Business, Media, or a related field.
• Experience: 1-2 years of experience in Livestreaming, Social Commerce, E-commerce, Content, or Marketplace operations.
• Platform Knowledge: Highly familiar with TikTok Shop and/or Shopee Live operations.
• E-Commerce Literacy: Solid understanding of e-commerce campaigns, promotions, vouchers, and product bundling/mechanics.
• Data-Driven: Comfortable analyzing performance metrics and proficient with Excel/Google Sheets.
• Soft Skills: Exceptional organizational, multi-tasking, and communication skills with strong attention to detail.
• Cross-Functional Collaboration: Ability to work smoothly across diverse teams (creatives, hosts, moderators) in a fast-paced environment.

Nice to Have

• Prior experience in an Agency, E-commerce Enabler, or high-volume Social Commerce brand.
• Background in industries such as Beauty, FMCG, Personal Care, Fashion, or Consumer Electronics.