KOL & Creator Campaigns Lead

HAUFF; Bekasi; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

HAUFF seeks a KOL Manager in Bekasi, Indonesia to lead end-to-end KOL and Creator strategy, boosting brand awareness, engagement, traffic, and revenue. You will own strategic direction, campaign leadership, and people management.

Develop tier-based creator mapping, manage large-scale campaigns, build a scalable KOL/Creator database, and establish partnerships with top creators, affiliates, agencies, and talent management to drive measurable ROI.

Qualifications

• Minimum 4–5 years in KOL management, influencer marketing, creator partnerships, affiliate marketing, or digital marketing.
• Minimum 2 years in supervisor/manager level or proven leadership of KOL & partnership teams.
• Strong experience in FMCG, beauty, skincare, personal care, cosmetics, or social commerce.
• Experience designing and leading large-scale KOL/creator campaigns, ideally 1000+ creators/affiliates per campaign or monthly.
• Extensive network with KOLs, creators, affiliates, agencies, talent managers, and strategic partners.
• Deep understanding of TikTok, Instagram, TikTok Shop/social commerce, affiliate ecosystem.
• Strong leadership and people management to drive targets through the team.

Responsibilities

• Develop KOL & Creator strategy by tier, platform, audience, content category and objective.
• Lead large-scale campaign planning, outreach, negotiation, briefing, execution and post-campaign evaluation.
• Manage KOL/Creators/Affiliates portfolio at scale for quality, performance and retention.
• Build and maintain a structured database of KOLs/Creators/Affiliates by category, tier, audience, and performance.
• Establish strategic partnerships with key opinion leaders, top creators, affiliates, agencies, and talent management.
• Develop campaign framework including objectives, segmentation, budget, timeline and measurement.
• Lead budget management for campaigns ensuring ROI and transparency.
• Analyze campaign performance using reach, engagement, CTR, conversion, CAC/CPA, GMV, ROAS, cost efficiency.
• Create dashboards and management reports with strategic recommendations.
• Lead, direct and develop the KOL/Partnership team for performance coaching.

Skills

KOL management

Influencer marketing

Creator partnerships

Affiliate marketing

Digital marketing

Job description

HAUFF seeks a KOL Manager in Bekasi, Indonesia to lead end-to-end KOL and Creator strategy, boosting brand awareness, engagement, traffic, and revenue. You will own strategic direction, campaign leadership, and people management.

Develop tier-based creator mapping, manage large-scale campaigns, build a scalable KOL/Creator database, and establish partnerships with top creators, affiliates, agencies, and talent management to drive measurable ROI.