Senior Field Marketing & Merchandising Leader

KT&G TSPM; Pluit; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

KT&G TSPM is seeking a Field Marketing Manager to oversee POSM inventory allocation and ensure brand visibility across outlets, while managing offline campaigns and the KT&G Partnership Program. The role requires translating strategy into actionable plans and monitoring execution for alignment with business goals.

Ideal candidates will have 5+ years in FMCG/tobacco marketing, a Bachelor's degree in Business/Marketing, and strong leadership, budgeting, and analytical skills to drive performance

Qualifications

• Marketing knowledge and strategy development.
• Ability to plan, organize and oversee multiple merchandising projects and campaigns.
• Excellent budgeting, financial control and vendor negotiation skills.
• Strong leadership and team management abilities.
• Analytical thinking and reporting capabilities.

Responsibilities

• Oversee POSM inventory planning, allocation, and tracking to ensure optimal coverage and brand compliance.
• Coordinate offline marketing campaigns (ATL) with marketing teams to align with brand messaging.
• Manage KT&G Partnership Program (KPP) and field marketing initiatives to support business growth.
• Plan and evaluate pre-launch activities for new products, coordinating cross-functional teams for successful launches.
• Monitor and evaluate field marketing performance and provide data-driven recommendations.

Skills

Marketing Knowledge

Project Management

Analytical Thinking

Leadership & Team Management

Communication

Budgeting & Financial Control

Education

Bachelor's Degree in Business Management/Marketing

Tools

Microsoft Office

Job description

KT&G TSPM is seeking a Field Marketing Manager to oversee POSM inventory allocation and ensure brand visibility across outlets, while managing offline campaigns and the KT&G Partnership Program. The role requires translating strategy into actionable plans and monitoring execution for alignment with business goals.

Ideal candidates will have 5+ years in FMCG/tobacco marketing, a Bachelor's degree in Business/Marketing, and strong leadership, budgeting, and analytical skills to drive performance