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KT&G TSPM is seeking a Field Marketing Manager to oversee POSM inventory allocation and ensure brand visibility across outlets, while managing offline campaigns and the KT&G Partnership Program. The role requires translating strategy into actionable plans and monitoring execution for alignment with business goals.
Ideal candidates will have 5+ years in FMCG/tobacco marketing, a Bachelor's degree in Business/Marketing, and strong leadership, budgeting, and analytical skills to drive performance
Manage brand visibility through effective oversight of POSM inventory allocation and implementation, oversee offline marketing communications (ATL Campaigns), manage and evaluate the KT&G Partnership Program (KPP) and field marketing programs. Monitor and evaluate pre-launch programs implementation to ensure alignment with business objectives.
All the managerial aspect need to translate Division strategy into department action plan and implement it; resources budget allocation; People & Organization; Stakeholders Management; Evaluate and Report progress of Department Action Plan; Manage Business Process; Comply with internal regulation (refer to job mission)
Ensure effective implementation and oversight of POSM activities in across designated outlets and channels including SPG deployment and POSM inventory management to ensure full compliance with brand guidelines and operational excellence.
Oversee the planning, allocation, and tracking of POSM inventory to ensure optimal coverage, minimize stock-outs, and optimize visual merchandising in alignment with brand standards.
Support and coordinate ATL campaigns in collaboration with marketing teams and ensure offline communication aligns with brand messaging and business objectives.
Develop, implement, and monitor the KPP through identifying and managing strategic business partners, and evaluate program effectiveness to ensure alignment with business growth objectives.
Plan and execute pre-launch activities for new products or campaigns while coordinating cross-functional teams to ensure a successful launch.
Plan, manage, and monitor field marketing activities or program, evaluate performance metrics to quantify contribution brand visibility and awareness to make data-driven recommendations for improvement.
Develop, propose, and implement effective merchandising strategies and marketing program aligned with brand and marketing objectives to ensure optimal product presentation, sales performance, and customer experience.
Conduct Incidental task given by superiors
Minimum Bachelor's Degree
Business Management, Marketing, or related field
store display standards)
Ability to plan, organize, and oversee multiple merchandising projects and campaigns simultaneously — including timelines,
identify areas for improvement
Management
Coordination Skills
Ability to manage and track merchandising budgets efficiently, control spending, negotiate vendor costs, and optimize resources to
ensure cost-effective execution without compromising quality.
Good operating Microsoft Office
timeliness
Interpret data, assess performance, and derive insights that drive continuous improvement
and informed decision-making
Essential to guide, motivate, and develop both internal teams and third-party partners
toward achieving execution excellence
alignment, clarity, and collaboration in achieving merchandising and brand objectives
Advanced
Candidates must have minimum 5 years of experience in FMCG/Tobacco/Field Marketing
PT Tri Sakti Purwosari Makmur
December 31, 2025.
This document is reviewed by BPO.
13-04-2026
JOBID_9