Brand Strategy Lead – Cigarette Brand Portfolio

KT&G TSPM; Jakarta Selatan; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

KT&G TSPM is seeking an experienced Brand/Marketing professional to lead brand concept development, lifecycle analysis, and portfolio management. The role drives pricing, distribution, promotions, and creative assets across TVC, online, and OOH, coordinating with agencies and internal teams.

Applicants should have 5+ years in marketing, a related bachelor's degree, and fluency in English. The position focuses on market-aware branding with end-to-end product design input and cross-functional

Qualifications

• Have minimum 5 years of experience in this area/field.
• Bachelor degree in marketing, communication, business management or related field
• Understanding the processes involved in cigarette production, from raw materials to finished goods.
• Familiarity with pricing strategies to position products competitively in the market
• Fluent in English (spoken and written)

Responsibilities

• Define brand concept & equity.
• New Product Development.
• Identify the phase of brand life cycle of each managed brand.
• Manage brand portfolio & brand strategies such as STP & Marketing Mix (Price, Place, Promotion, Product).
• Develop activities to improve brand awareness.
• Develop brand communication materials for TVC, Media, OOH, Online, POSM, and Key Visual.
• Plan, approve and recommend related to new product design or Key Visual design, POSM and merchandise.
• Control marketing agency: work plan, budget control, and coordination regarding digital activity, IMC, and any other activities related to brand activation.
• Plan a brand analysis that includes deep into three key areas: customer analysis, competitor analysis, and current brand audits

Skills

Brand management

New product development

STP

Marketing mix

Brand analysis

Education

Bachelor degree in marketing, business management or related field

Job description

KT&G TSPM is seeking an experienced Brand/Marketing professional to lead brand concept development, lifecycle analysis, and portfolio management. The role drives pricing, distribution, promotions, and creative assets across TVC, online, and OOH, coordinating with agencies and internal teams.

Applicants should have 5+ years in marketing, a related bachelor's degree, and fluency in English. The position focuses on market-aware branding with end-to-end product design input and cross-functional