Senior Direct Response Copywriter (Health & Wellness)

Maneuver Marketing; Indonesia; On-site; IDR 90,000,000 - 140,000,000; Full time

Job summary

Maneuver Marketing is seeking a Senior Direct Response Copywriter to drive growth across our customer journey. You will craft persuasive offers for supplements, produce copy for advertorials, landing pages, upsells, and video ads, and systemize winning copies into scalable frameworks using AI while preserving brand integrity.

You will own growth-oriented projects, uncover product-market fit, and collaborate with cross-functional teams to ensure high-converting campaigns that align with

Qualifications

• 5+ years of direct response copywriting in DTC health/wellness
• Strong portfolio with long and short form copy for ads, landing pages and listicles
• Proven framework for research, identifying psychological triggers and testing
• Experience using AI tools to scale creative production while preserving nuance
• Collaborative mindset and ability to work with cross-functional teams

Responsibilities

• Identify funnel gaps and optimize copy and upsells to maximize ROAS and LTV
• Develop hooks, stories, arguments and CTAs to outperform controls
• Refine messaging with customer psychology insights and testing data
• Collaborate with media buyers, designers, product leads and editors to align campaigns
• Ensure compliance and maintain messaging consistency across channels
• Leverage AI tools to accelerate creative production while preserving human creativity

Skills

Direct response copywriting

Conversion optimization

AI-assisted copywriting

Collaboration

Health & Wellness copy

Tools

ChatGPT

Claude

Perplexity

Job description

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

Build, Scale & Operate Leading DTC Brands alongside A-Players

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

Your Next Role

We’re seeking a Senior Direct Response Copywriter to boost conversion rates across our entire customer journey.

As a Senior Direct Response Copywriter, you’ll craft persuasive offers and angles for our supplements, producing copy that spans advertorials, landing pages, upsells, cross-sells, static ads and video ads. You’ll take ownership of growth-oriented projects, uncover product-market fit and fuel our customer acquisition engine. Once validated, your winning copies will be systemized into scalable frameworks—leveraging creative thinking models and AI to empower the broader writing team.

Are you passionate about driving growth through strategic, compelling copy? If you understand that true growth means creating copy that converts (i.e engaging customers, reducing churn, and turning loyal users into enthusiastic advocates), we’d love to speak with you!

What You’ll Do

Funnel Optimization & Performance

• Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV
• Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages.
• Continuously refine ad copy, landing pages and listicles based on testing insights and performance data.

Creative Development & Ideation

• Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages.
• Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
• Maintain swipe libraries and trend repositories to spark innovation across creative teams.

Customer Psychology & Research

• Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators.
• Leverage research, surveys, and polls to extract consumer insights and pain points to develop testable copy hypotheses.
• Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.

Cross-Functional Collaboration

• Partner with media buyers, designers, product lead and editors to align creative execution with growth objectives.
• Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.
• Work with project managers to prioritize testing roadmaps and streamline execution workflows.

Compliance & Messaging Consistency

• Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines.
• Review messaging across channels to ensure a balance across direct response principles and brand consistency/compliance alignment.
• Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.

AI & Innovation in Copywriting

• Leverage multiple AI tools (ChatGPT, Claude, Perplexity) to scale high-performing creative production.
• Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas.
• Leverage AI-assisted copywriting for rapid iterations while maintaining human creativity and nuance.

How You’ll Succeed

• Key Objective #1: Drive Funnel Performance Through High-Converting Video Creatives
• Key Objective #2: Consistently Generate Fresh Creative Concepts and Iterations
• Key Objective #3: Leverage Customer Psychology to Enhance Emotional Resonance

What You Bring

• 5+ years of experience in direct response copywriting in a 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches
• Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy
• A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche.
• Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
• Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals.
• Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies.