Senior CRM & Lifecycle Lead — Beauty & E-commerce Growth

Arya Noble; Indonesia; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

Arya Noble is seeking a CRM Senior Specialist to shape customer journeys and drive lifetime value across e-commerce channels. You will analyze CRM data, build lifecycle plans, and create segmentation-based communications to acquire, retain, and grow customers.

Join a dynamic team in Indonesia and contribute to campaigns that engage beauty and wellness enthusiasts, leveraging data-driven insights to optimize performance and customer experiences.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communication, Digital Marketing, Management, or a related field.
• 2–3 years of experience in CRM, Lifecycle Marketing, Digital Marketing, E-commerce CRM, or Customer Engagement.
• Experience in the Beauty, FMCG, Retail, or E-commerce industry.
• Proficient in CRM Systems, Data Analysis, and Customer Lifecycle Management.

Responsibilities

• Analyze CRM campaign data to identify insights and recommend improvements to campaign performance, customer targeting, and communication.
• Develop CRM and customer lifecycle plans based on customer insights and business goals to drive acquisition, retention, loyalty, and sales.
• Develop customer segmentation and personalized communication strategies across CRM channels to deliver relevant customer experiences.
• Plan, execute, and optimize CRM campaigns across websites and e-commerce channels, including retention, loyalty, cross-selling, upselling, and abandoned cart programs.
• Manage CRM automation, customer journey flows, campaign targeting, communication schedules, and campaign assets to ensure timely and accurate campaign execution.
• Monitor and evaluate CRM campaign performance, customer engagement metrics, database quality, and campaign delivery to measure campaign effectiveness and achieve business targets.
• Monitor the use of budgets for influencer, community, and marketing activities, as well as CRM system development.

Skills

CRM analytics

Campaign management

Customer segmentation

Lifecycle marketing

Data analysis

Education

Bachelor's degree in Marketing/Business/Communication

Tools

CRM Systems

Job description

Arya Noble is seeking a CRM Senior Specialist to shape customer journeys and drive lifetime value across e-commerce channels. You will analyze CRM data, build lifecycle plans, and create segmentation-based communications to acquire, retain, and grow customers.

Join a dynamic team in Indonesia and contribute to campaigns that engage beauty and wellness enthusiasts, leveraging data-driven insights to optimize performance and customer experiences.