Customer Relationship Management Sr. Specialist

Arya Noble; Jakarta Selatan; Presencial; IDR 120 000 000 - 240 000 000; Tempo integral

Resumo da oferta

Arya Noble is seeking a CRM expert in Jakarta Selatan to develop customer lifecycle plans and segmentation strategies that drive acquisition, retention, and loyalty across CRM channels. You will analyze campaign data, optimize targeting, and manage campaigns from planning to execution on e-commerce platforms.

The role focuses on delivering personalized customer experiences, collaborating with internal and external partners, and ensuring campaigns align with business goals and budget constraints.

Qualificações

• Bachelor's degree in Marketing, Business or related field
• 2-3 years experience in CRM, Lifecycle Marketing, Digital Marketing, E-Commerce CRM, or Customer Engagement
• Experience in beauty, FMCG, retail, or e-commerce industries.
• Proficient in CRM System, Data Analysis, Customer Lifecycle Management

Responsabilidades

• Analyze CRM campaign data to identify insights and recommend improvements to campaign performance, customer targeting, and communication
• Develop CRM and customer lifecycle plans using customer insights and business goals to drive acquisition, retention, loyalty, and sales
• Develop customer segmentation and personalized communication strategies across CRM channels to deliver relevant customer experiences
• Maintain good relation and collaboration with internal and external parties to achive the operational & business goals
• Plan, execute, and optimize CRM campaigns, including promotional, retention, reactivation, loyalty, cross-selling, upselling, and abandoned cart programs across official website and e-commerce channels
• Manage CRM automation, customer journey flows, campaign targeting, communication schedules, and campaign assets to ensure timely and accurate campaign execution
• Monitor and evaluate CRM campaign performance, customer engagement metrics, database quality, and campaign delivery to ensure campaign effectiveness and achieve business targets
• Manage and maintain e-commerce contact center operations in accordance with established service standards and targets
• Ensure budget used for influencer, community, marketing activities needs, and developing CRM system is in accordance with plan.

Conhecimentos

CRM system

Data analysis

Lifecycle marketing

Customer engagement

Formação académica

Bachelor's degree

Descrição da oferta de emprego

Responsibilities

• Analyze CRM campaign data to identify insights and recommend improvements to campaign performance, customer targeting, and communication
• Develop CRM and customer lifecycle plans using customer insights and business goals to drive acquisition, retention, loyalty, and sales.
• Develop customer segmentation and personalized communication strategies across CRM channels to deliver relevant customer experiences.
• Maintain good relation and collaboration with internal and external parties to achive the operational & business goals.
• Plan, execute, and optimize CRM campaigns, including promotional, retention, reactivation, loyalty, cross-selling, upselling, and abandoned cart programs across official website and e-commerce channels.
• Manage CRM automation, customer journey flows, campaign targeting, communication schedules, and campaign assets to ensure timely and accurate campaign execution
• Monitor and evaluate CRM campaign performance, customer engagement metrics, database quality, and campaign delivery to ensure campaign effectiveness and achieve business targets
• Manage and maintain e-commerce contact center operations in accordance with established service standards and targets
• Ensure budget used for influencer, community, marketing activities needs, and developing CRM system is in accordance with plan.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communication, Digital Marketing, Management, or other relevant fields
• 2 - 3 years experience in CRM, Lifecycle Marketing, Digital Marketing, E-Commerce CRM, or Customer Engagement
• Experienced in beauty, FMCG, retail, or e-commerce industries.
• Proficient in CRM System, Data Analysis, Customer Lifecycle Management