Customer Relationship Management Sr. Specialist

Arya Noble; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Arya Noble is seeking a CRM Marketing Specialist to leverage customer insights and lifecycle strategies across CRM channels, driving acquisition, retention, loyalty, and sales.

You will plan, execute, and optimize CRM campaigns (retention, loyalty, cross-sell, abandoned cart) across official website and e-commerce platforms, manage automation and journey flows, and collaborate with internal and external partners to meet business targets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication, Digital Marketing, Management, or related field.
• 2–3 years of CRM, Lifecycle Marketing, Digital Marketing, E-Commerce CRM, or Customer Engagement experience.
• Experience in beauty, FMCG, retail, or e-commerce industries.
• Proficient in CRM System, Data Analysis, Customer Lifecycle Management.

Responsibilities

• Analyze CRM campaign data to identify insights and recommend improvements to campaign performance and targeting.
• Develop CRM and customer lifecycle plans using insights and business goals to drive acquisition, retention, loyalty, and sales.
• Develop customer segmentation and personalized communication strategies across CRM channels to deliver relevant experiences.
• Maintain good relations and collaboration with internal and external parties to achieve operational & business goals.
• Plan, execute, and optimize CRM campaigns across website and e-commerce channels, including retention and loyalty programs.
• Manage CRM automation, customer journey flows, and campaign assets for timely execution.
• Monitor CRM performance, engagement metrics, database quality, and campaign delivery to achieve targets.
• Manage e-commerce contact center operations in line with service standards and targets.

Skills

CRM data analysis

Customer lifecycle management

Digital marketing

Education

Bachelor's degree

Tools

CRM system

Job description

Responsibilities

• Analyze CRM campaign data to identify insights and recommend improvements to campaign performance, customer targeting, and communication
• Develop CRM and customer lifecycle plans using customer insights and business goals to drive acquisition, retention, loyalty, and sales.
• Develop customer segmentation and personalized communication strategies across CRM channels to deliver relevant customer experiences.
• Maintain good relation and collaboration with internal and external parties to achive the operational & business goals.
• Plan, execute, and optimize CRM campaigns, including promotional, retention, reactivation, loyalty, cross-selling, upselling, and abandoned cart programs across official website and e-commerce channels.
• Manage CRM automation, customer journey flows, campaign targeting, communication schedules, and campaign assets to ensure timely and accurate campaign execution
• Monitor and evaluate CRM campaign performance, customer engagement metrics, database quality, and campaign delivery to ensure campaign effectiveness and achieve business targets
• Manage and maintain e-commerce contact center operations in accordance with established service standards and targets
• Ensure budget used for influencer, community, marketing activities needs, and developing CRM system is in accordance with plan.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communication, Digital Marketing, Management, or other relevant fields
• 2 - 3 years experience in CRM, Lifecycle Marketing, Digital Marketing, E-Commerce CRM, or Customer Engagement
• Experienced in beauty, FMCG, retail, or e-commerce industries.
• Proficient in CRM System, Data Analysis, Customer Lifecycle Management