Digital Marketing Specialist

PT Era Awan Digital; Kemayoran; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Era Awan Digital is seeking a proactive Digital Marketing Lead to drive the generation of qualified B2B leads and support the sales pipeline. You will plan, launch, and optimize multi-channel campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other channels, developing compelling creatives and landing pages that convert.

You will analyze CPL, CAC, ROAS, and ROI, collaborating with the Sales team to refine targeting and improve lead quality, while continuously testing new channels and

Qualifications

• Strong understanding of digital marketing and performance marketing concepts.
• Portfolio, campaign experience, or certifications in performance marketing is a plus.

Responsibilities

• Develop and execute digital marketing strategies focused on generating qualified B2B leads and supporting the sales pipeline.
• Plan, launch, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Identify and test new channels, tactics, and creative approaches to acquire high-quality business leads.
• Develop compelling campaign concepts, landing pages, ad copy, and content that drive conversion and lead generation.
• Analyze campaign performance, including CPL, conversion rate, lead quality, CAC, and ROI, and continuously optimize campaigns based on data.
• Work closely with the Sales team to understand target customers, lead quality, and sales feedback.
• Conduct audience research and develop effective targeting strategies for B2B decision-makers.
• Run A/B testing and experiments on ads, messaging, landing pages, audiences, and campaign strategies.
• Monitor digital marketing trends, competitor activities, and emerging platforms to identify new opportunities for lead generation.
• Prepare regular reports and insights on campaign performance and recommend actions for improvement.
• Help build and improve the company's lead generation funnel, from awareness and acquisition to lead qualification and conversion.

Skills

Analytical mindset

Creative thinking for B2B leads

Experimentation mindset

Communication & collaboration

Independent campaign ownership

Education

Bachelor’s degree or final-year student in Marketing/Business/Communications/Digital Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

• Develop and execute digital marketing strategies focused on generating qualified b2b leads and supporting the company’s sales pipeline.
• Plan, launch, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Identify and test new channels, tactics, and creative approaches to acquire high-quality business leads.
• Develop compelling campaign concepts, landing pages, ad copy, and content that drive conversion and lead generation.
• Analyze campaign performance, including CPL, conversion rate, lead quality, CAC, and Roi, and continuously optimize campaigns based on data.
• Work closely with the Sales team to understand target customers, lead quality, and sales feedback.
• Conduct audience research and develop effective targeting strategies for B2b decision-makers.
• Run A/B testing and experiments on ads, messaging, landing pages, audiences, and campaign strategies.
• Monitor digital marketing trends, competitor activities, and emerging platforms to identify new opportunities for lead generation.
• Prepare regular reports and insights on campaign performance and recommend actions for improvement.
• Help build and improve the company's lead generation funnel, from awareness and acquisition to lead qualification and conversion.

Job Description

• Develop and execute digital marketing strategies focused on generating qualified b2b leads and supporting the company’s sales pipeline.
• Plan, launch, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Identify and test new channels, tactics, and creative approaches to acquire high-quality business leads.
• Develop compelling campaign concepts, landing pages, ad copy, and content that drive conversion and lead generation.
• Analyze campaign performance, including CPL, conversion rate, lead quality, CAC, and Roi, and continuously optimize campaigns based on data.
• Work closely with the Sales team to understand target customers, lead quality, and sales feedback.
• Conduct audience research and develop effective targeting strategies for B2b decision-makers.
• Run A/B testing and experiments on ads, messaging, landing pages, audiences, and campaign strategies.
• Monitor digital marketing trends, competitor activities, and emerging platforms to identify new opportunities for lead generation.
• Prepare regular reports and insights on campaign performance and recommend actions for improvement.
• Help build and improve the company's lead generation funnel, from awareness and acquisition to lead qualification and conversion.

Minimum Qualifications

• Bachelor’s degree or final-year student in Marketing, Business, Communications, Digital Marketing, or a related field.
• Strong understanding of digital marketing and performance marketing concepts.
• Familiar with platforms such as Google Ads, Meta Ads, LinkedIn Ads, or other digital advertising platforms.
• Strong analytical and data-driven mindset with an ability to interpret campaign performance.
• Creative thinker with brilliant and unconventional ideas for generating B2B leads.
• Strong curiosity and willingness to experiment, test, fail, learn, and optimize.
• Understanding of basic marketing metrics such as CPL, CTR, CPC, CVR, CAC, and ROAS/ROI.
• Good communication and collaboration skills, especially when working with Sales and Business Development teams.
• Able to work independently and take ownership of campaigns and results.
• Portfolio, campaign experience, personal projects, certifications, or proven results in performance marketing will be a strong advantage.

We're not just looking for someone who can run ads. We're looking for someone who can think: "How can I get 100 qualified B2B leads with this budget?"

If you enjoy experimenting with campaigns, analyzing data, finding creative ways to reach decision-makers, and turning ideas into actual leads, we'd love to hear from you.