Digital Marketing & E-commerce Manager

PT Expat Roasters Indonesia; Provinsi Bali; On-site; IDR 420,000,000 - 900,000,000; Full time

Job summary

PT Expat Roasters Indonesia is seeking a senior leader to own the digital marketing roadmap across SEO/SEM, paid media, social, email, and content. You will align strategies with revenue goals and manage a sizable annual budget to maximize ROAS.

You will lead ecommerce growth, mentor a team, oversee product merchandising and marketplace campaigns, and drive site UX improvements with cross-functional partners.

Qualifications

• Minimum 5–7 years of progressive, hands-on experience in digital marketing and ecommerce, with at least 2 years in a management role.
• Proven track record of growing a significant ecommerce revenue stream.
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s strong advantage.
• Expert-level proficiency in leveraging data and analytics to define strategy and forecast outcomes.
• Demonstrated experience leading, mentoring, and managing a team (direct reports and external agencies).
• Strong strategic planning, organizational, and project management skills; capable of managing multiple initiatives.

Responsibilities

• Define and own the comprehensive digital marketing roadmap across SEO/SEM, paid media, social, email, and content.
• Lead the digital strategy for brands within the group and new brands.
• Manage annual digital marketing budget to optimize ROAS across channels.
• Lead and mentor direct reports, cross-functional teams, and external agencies.
• Grow ecommerce revenue, improve conversions, and increase CLV.
• Oversee product merchandising, pricing integrity, and order fulfillment coordination.
• Define SOPs, processes, and best practices for product listings and brand-store visuals.
• Deliver cross-channel strategy for marketplace campaigns and health metrics.
• Drive site UX roadmap to improve SEO and conversion rates, coordinating with vendors.

Skills

Leadership

Strategic planning

Data-driven decision making

Communication skills

Project management

Education

Bachelor's degree in Marketing or Business Administration

Master’s degree or equivalent strategic experience

Tools

Google Analytics 4

BI tools

Dashboarding software

E-commerce platforms

Seller Central

Job description

Define, lead, and own the comprehensive digital marketing roadmap, encompassing SEO/SEM, paid media, social media, email marketing, and content strategy, ensuring direct alignment with overall business revenue and profitability goals.

Lead the digital strategy, including and not limited to the company's brands as well as new brands across the group.

Manage the annual marketing budget for all digital channels, overseeing allocation and ensuring maximum return on advertising spend (ROAS).

Lead, mentor, and manage direct reports, cross-functional project teams, and external agency partners, fostering a culture of high performance and continuous improvement.

Ecommerce Growth Ownership

Develop and execute aggressive strategies to significantly grow online sales, improve conversion rates, and increase customer lifetime value (CLV).

Directly manage and scale the ecommerce team, alongside a dedicated team support for ecommerce, website, and Meta Ads.

Oversee critical operations including product merchandising, promotional planning, pricing integrity, and seamless order fulfillment coordination with logistics and operations teams.

Establish and supervise standard operating procedures (SOPs), systems, and best practices for product listings, catalogue maintenance, pricing policies, and brand-store visual merchandising.

Lead strategy and execution for marketplace-driven promotional campaigns

Oversee operational health metrics across platforms, including chat response rates, dispatch fulfillment SLAs, customer reviews, and return management.

Performance Media & Budget Management

Hold full ownership of the performance media budget and direct the strategy for all paid advertising campaigns (e.g., Google Ads, Social Media Ads, Display), setting clear CPA and ROAS targets.

Conduct deep-dive analysis on campaign performance to identify significant growth levers and implement high-impact optimization strategies.

Website Roadmap & User Experience (UX)

Own the strategic roadmap for the company website, prioritizing projects that enhance SEO, optimize the user journey, and improve site-wide conversion rates.

Manage key vendor relationships (development agencies, platform providers) to ensure timely and effective deployment of technical enhancements and site upgrades.

Target Achievement & Trend Monitoring

Drive efforts to achieve specific digital marketing and ecommerce targets (e.g., traffic, leads, conversion rates, revenue).

Stay consistently updated on the latest trends, technologies, and best practices in digital marketing, social media, and ecommerce.

Define the global reporting structure and KPIs for all digital and ecommerce efforts, ensuring clarity and transparency across the organization.

Transform raw data and analytical findings into executive-level strategic insights and recommendations that inform broader company strategy, presenting regularly to senior leadership.

Cross-Functional Leadership & Innovation

Lead collaboration with Sales, Product Development, Operations, and Finance teams to ensure digital initiatives seamlessly support company-wide targets and inventory planning.

Drive innovation by continually evaluating, piloting, and integrating emerging technologies, tools, and best practices in digital marketing and ecommerce.

Work directly with Supply Chain, Warehouse, and Operations teams to forecast stock demand, prevent out-of-stock scenarios during major campaigns, and develop clearance or bundling initiatives for slow-moving inventory.

Requirements

Minimum of 5-7 years of progressive, hands-on experience in digital marketing and ecommerce, with at least 2 years in a dedicated management or team leadership role.

Proven track record of managing and growing a significant ecommerce revenue stream.

Bachelor's degree in Marketing, Business Administration, or a related field is required. A Master’s degree or equivalent strategic experience is a strong advantage.

Expert-level proficiency in leveraging data and analytics (e.g., Google Analytics 4, BI tools, dashboarding software) to define strategy and forecast outcomes.

Demonstrated experience successfully leading, mentoring, and managing a team (including direct reports and external agencies).

Exceptional strategic planning, organizational, and project management skills with the ability to manage multiple complex initiatives simultaneously.

Deep commercial acumen and understanding of performance marketing metrics (CPA, CPC, ROAS, LTV, Conversion Rate) and how they drive business profitability.

Strong verbal and written communication skills, with the proven ability to present complex strategies and results to C-suite and non-technical stakeholders.

A decisive, action-oriented approach, comfortable making data-backed decisions in an agile, fast-paced environment.

Hands-on operational and strategic expertise in major e-commerce platforms and Seller Centres