Chief Marketing Officer (CMO) – Growth & Performance

Elevate Partners Asia; Jakarta Pusat; On-site; IDR 600,000,000 - 1,200,000,000; Full time

Job summary

Elevate Partners Asia is seeking a hands-on Chief Marketing Officer to lead growth for a fast-growing consumer digital business in Indonesia. You will own the growth agenda, drive CAC/LTV targets and steer multi-channel acquisition across Tier 2/3 markets.

In this role you will build and lead a high-performing marketing team, translate data into strategy, and ensure marketing investments directly accelerate revenue and profitability in a dynamic consumer landscape.

Qualifications

• Proven senior growth leadership in consumer tech or e-commerce.
• Strong analytics, dashboards, and metric-driven mindset.
• Experience managing large multi-channel marketing budgets.
• Hands-on, entrepreneurial and results-oriented.

Responsibilities

• Own and drive the overall marketing and growth strategy with a strong focus on customer acquisition, conversion, retention and revenue growth.
• Lead performance marketing across digital channels, optimizing spend, campaign effectiveness and ROI.
• Develop and execute market expansion strategies to accelerate customer penetration across Tier 2 and Tier 3 cities.
• Drive end-to-end marketing performance from acquisition through monetisation, retention and revenue growth.
• Own key growth metrics including CAC, LTV, ROAS, ROI, conversion rates, customer retention and marketing efficiency.
• Identify new growth opportunities through customer insights, market data, experimentation and channel optimisation.
• Work closely with commercial, product, technology and operations to deliver integrated growth initiatives.
• Build and lead a high-performing marketing team while remaining hands-on in strategy, execution and performance reviews.
• Manage marketing budgets and resource allocation, ensuring every investment contributes to sustainable business growth.

Skills

Growth leadership

Performance marketing

Analytics & dashboards

Stakeholder management

Multichannel acquisition

Job description

Lead the next phase of growth for a leading consumer-focused digital business.

About the Company

Our client is an established, fast-growing consumer business with a strong presence in Indonesia. With an established position in its core markets, the business is entering its next phase of expansion, focusing on reaching new customer segments and scaling its presence across Tier 2 and Tier 3 markets.

We are looking for a commercially minded, data-driven Chief Marketing Officer who can drive measurable business growth through digital and performance marketing.

This is not a traditional brand-led marketing role. We are looking for a hands-on growth leader who understands the numbers, knows how to acquire and retain customers efficiently, and can translate marketing investment into tangible commercial results.

Key Responsibilities

• Own and drive the overall marketing and growth strategy, with a strong focus on customer acquisition, conversion, retention and revenue growth.
• Lead performance marketing across digital channels, optimising marketing spend, campaign effectiveness and return on investment.
• Develop and execute market expansion strategies to accelerate customer penetration across Tier 2 and Tier 3 cities.
• Drive end-to-end marketing performance, from customer acquisition and engagement through to conversion, retention and monetisation.
• Own key growth metrics including CAC, LTV, ROAS, ROI, conversion rates, customer retention and marketing efficiency.
• Identify new growth opportunities through customer insights, market data, experimentation and channel optimisation.
• Work closely with commercial, product, technology and operations teams to deliver integrated growth initiatives.
• Build and lead a high-performing marketing team while remaining hands-on in strategy, execution and performance reviews.
• Manage marketing budgets and resource allocation, ensuring every investment contributes to sustainable business growth.

What We're Looking For

• Proven senior marketing or growth leadership experience, ideally within consumer technology, digital platforms, e-commerce, marketplaces or other high-growth B2C businesses.
• Strong track record in performance marketing, digital customer acquisition and scaling consumer businesses.
• Commercially minded, with a solid understanding of unit economics, marketing ROI, CAC, LTV and revenue drivers.
• Experience developing growth strategies across different customer segments, geographies and market maturity levels.
• Strong analytical capabilities, comfortable working with data, dashboards, performance metrics and commercial targets.
• Experience managing significant marketing budgets and optimising multichannel acquisition strategies.
• Able to balance strategic leadership with hands-on execution, testing and continuous optimisation.
• Entrepreneurial, agile and results-oriented, with a proven ability to scale businesses in competitive consumer markets.
• Strong leadership and stakeholder management skills, comfortable working closely with senior business leaders.

Why Consider This Opportunity?

An opportunity to take ownership of the growth agenda for an established consumer business entering an exciting expansion phase. You will have the opportunity to shape its go-to-market strategy, unlock new customer segments and directly influence commercial performance.

If you are a growth-focused marketing leader who enjoys building, scaling and delivering measurable results, we'd love to hear from you.