Senior Brand Manager

Eka Jaya Group; Tangerang; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

Eka Jaya Group (Hanasui, NCo) is seeking a Senior Brand Manager to lead brand strategy and growth for premium beauty brands. You will own long-term roadmaps, oversee launches, and drive brand equity while coordinating with Sales, Trade Marketing, E-Commerce, Digital, and product development teams.

The ideal candidate has 5–7 years in Brand Management within Beauty/FMCG, a proven track record of launching products, growing market share, and managing budgets and agencies in a fast-paced

Qualifications

• Minimum 5–7 years of experience in Brand Management in Beauty/FMCG.
• Proven ability to develop and execute end-to-end brand strategies.
• Experience in product launches, brand growth, and portfolio management.
• Track record of driving brand performance, sales growth, and market share.
• Strong understanding of consumer insights, market trends, and competitive analysis.
• Experience managing marketing budgets, agencies, and external partners.

Responsibilities

• Brand Strategy & Growth: Develop long-term roadmaps to drive equity and market share.
• Market & Consumer Insights: Analyze trends and translate insights into strategies.
• Brand Planning & Portfolio Management: Lead annual planning and lifecycle management.
• Integrated Marketing Campaigns: Plan and optimize campaigns across channels.
• Product Launch & Innovation: Drive end-to-end launches and post-launch evaluation.
• Commercial & Performance Management: Monitor KPIs and ROI; translate data into actions.
• Budget Management: Develop and manage the brand marketing budget.
• Cross-Functional Leadership: Collaborate with Sales, E-Commerce, Digital, etc.
• Agency & Stakeholder Management: Lead relationships with external agencies and partners.
• Brand Governance: Ensure consistent positioning across touchpoints.
• Team Leadership & Development: Coach and develop team members.
• Competitive & Category Monitoring: Track competitors and trends.

Skills

Brand Management

Leadership

Budget Management

Cross-Functional Collaboration

Market Insights

Product Launch

Team Mentoring

Job description

Eka Jaya Group (Hanasui, NCo) is #Hiring for the Senior Brand Manager position!

About Us:

Eka Jaya Group is a leader in the beauty industry, proudly home to premium brands Hanasui and NCo. Since our establishment in December 2016, we've built a strong foundation based on our core values: Integrity, Compassion, Innovation, and Customer Satisfaction (IC²). With our own private factory, we guarantee superior product quality, timely delivery, and competitive pricing.

We’re seeking passionate individuals to join our dynamic team as we continue to grow and strengthen our brands in the beauty industry.

Position: Senior Brand Manager.

Job Requirements:

• Minimum 5–7 years of experience in Brand Management, preferably within the Beauty, FMCG, or Consumer Goods industry
• Proven experience in developing and executing end-to-end brand strategies, from planning to execution and evaluation
• Strong experience in product launches, brand growth, and portfolio management
• Proven track record of driving brand performance, sales growth, and market share
• Strong understanding of consumer insights, market trends, and competitive analysis
• Experience managing marketing budgets, agencies, and external partners
• Experience working cross-functionally with Sales, Trade Marketing, E-Commerce, Digital, and other business teams
• Strong leadership skills with the ability to lead projects and mentor junior team members
• Able to work independently, manage multiple priorities, and thrive in a fast-paced and dynamic environment

Job Responsibilities:

• Brand Strategy & Growth: Develop and implement comprehensive brand strategies, defining long-term roadmaps, growth targets, positioning, and initiatives to drive brand equity, market share, and business growth.
• Market & Consumer Insights: Analyze market trends, consumer behavior, competitor activities, and category dynamics to identify growth opportunities and translate insights into actionable brand strategies.
• Brand Planning & Portfolio Management: Lead annual brand planning and manage the brand portfolio, including product development, product launches, campaign priorities, and lifecycle management.
• Integrated Marketing Campaigns: Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social media, retail, ATL, and BTL channels to strengthen brand awareness, engagement, and conversion.
• Product Launch & Innovation: Drive end-to-end product launches, from identifying market opportunities and developing launch strategies to execution and post-launch evaluation.
• Commercial & Performance Management: Monitor brand performance, sales, market share, campaign KPIs, and ROI, translating performance data into strategic actions to achieve business objectives.
• Budget Management: Develop and manage the brand marketing budget, ensuring effective resource allocation and maximizing marketing investment and ROI.
• Cross-Functional Leadership: Collaborate closely with Sales, Trade Marketing, E-Commerce, Digital, Product Development, and other internal teams to ensure effective execution of brand strategies and business initiatives.
• Agency & Stakeholder Management: Lead relationships with external agencies, principals, and key stakeholders, ensuring deliverables are aligned with brand strategy, timelines, and business objectives.
• Brand Governance: Ensure consistent brand positioning, communication, visual identity, and execution across all consumer touchpoints while maintaining overall brand equity.
• Team Leadership & Development: Provide direction, coaching, and support to team members, fostering strong execution, collaboration, and continuous development.
• Competitive & Category Monitoring: Continuously monitor competitors, category developments, emerging trends, and market opportunities to identify potential risks and recommend strategic actions.

At Eka Jaya Group, we empower our team members to learn, grow, and make an impact. If you're looking for an exciting opportunity in a dynamic and fast-paced environment, #EJINIAN is the place for you! Join us and contribute to the growth of Hanasui and NCo—two beloved brands that are making waves in the beauty industry.

Upsize your career with us at #LIFEatEJI