Senior Brand Manager

erdigma indonesia; Indonesia; On-site; IDR 400,000,000 - 700,000,000; Full time

Job summary

Erdigma Indonesia is seeking an experienced Senior Brand Manager to lead branding for herbal and FMCG products and future launches. You will shape brand direction, drive campaigns, and analyze market trends to fuel growth.

The ideal candidate has 5+ years in FMCG brand management, strong analytical and leadership skills, and a creative, data-driven approach to innovation in consumer goods.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field. A Master's degree is a plus.
• At least 5 years of experience in a relevant brand management role within the FMCG industry.
• Proven track record of developing and executing brand strategies.
• Strong analytical skills with the ability to interpret market data and make informed decisions.
• Excellent communication and leadership skills, with the ability to inspire and lead teams.
• Creative mindset with a strategic approach to problem-solving.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Responsibilities

• Develop and execute brand strategies for our product portfolio, focusing on both existing brands and upcoming product launches.
• Lead and manage marketing campaigns to enhance brand visibility and market presence.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities for brand growth.
• Collaborate with cross-functional teams, including R&D, sales, and digital marketing, to ensure cohesive brand messaging.
• Manage brand budgets and track performance metrics to evaluate campaign effectiveness.
• Lead brand positioning initiatives and ensure alignment with company goals and values.
• Guide the creative direction for brand materials, packaging, and advertising content.
• Drive innovation by exploring new opportunities for product development and brand expansion.

Skills

Brand strategy

Campaign management

Market analysis

Leadership

Cross-functional teamwork

Education

Bachelor's in Marketing

Master's degree (plus)

Job description

About The Role

Erdigma Indonesia is seeking an experienced and strategic Senior Brand Manager to lead our branding efforts. This position will play a key role in shaping the direction of our brands, including existing herbal and FMCG products, as well as new product launches. The ideal candidate will have a strong background in the FMCG industry and demonstrate a deep understanding of brand management principles. This role requires a creative, data-driven individual with a passion for innovation in the consumer goods sector.

About The Role

Erdigma Indonesia is seeking an experienced and strategic Senior Brand Manager to lead our branding efforts. This position will play a key role in shaping the direction of our brands, including existing herbal and FMCG products, as well as new product launches. The ideal candidate will have a strong background in the FMCG industry and demonstrate a deep understanding of brand management principles. This role requires a creative, data-driven individual with a passion for innovation in the consumer goods sector.

Key Responsibilities

• Develop and execute brand strategies for our product portfolio, focusing on both existing brands and upcoming product launches.
• Lead and manage marketing campaigns to enhance brand visibility and market presence.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities for brand growth.
• Collaborate with cross-functional teams, including R&D, sales, and digital marketing, to ensure cohesive brand messaging.
• Manage brand budgets and track performance metrics to evaluate campaign effectiveness.
• Lead brand positioning initiatives and ensure alignment with company goals and values.
• Guide the creative direction for brand materials, packaging, and advertising content.
• Drive innovation by exploring new opportunities for product development and brand expansion.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field. A Master's degree is a plus.
• At least 5 years of experience in a relevant brand management role within the FMCG industry.
• Proven track record of developing and executing successful brand strategies.
• Strong analytical skills with the ability to interpret market data and make informed decisions.
• Excellent communication and leadership skills, with the ability to inspire and lead teams.
• Creative mindset with a strategic approach to problem-solving.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Requirements

• Willingness to relocate to Purbalingga.
• Experience in the fmcg products sector.
• Knowledge of digital marketing strategies.
• Strong project management skills.