Brand Management Director: Multi-Brand Strategy & IMC

MatchaTalent; Tangerang; On-site; IDR 900,000,000 - 1,400,000,000; Full time

Job summary

MatchaTalent seeks a Brand Management Department Head to steer multi-brand strategy, positioning, and regional marketing across SE Asia from North Jakarta. You will shape long-term brand directions, drive consumer insight-led campaigns, and manage agencies and partners to ensure consistent growth and market competitiveness.

You will lead a high-performing team, collaborate with executives and regional stakeholders, and translate market data into differentiated brand architectures.

Qualifications

• Bachelor's degree or above in Marketing, Business Administration or related field.
• 8+ years in Brand Management or IMC within FMCG food/beverage.
• Experience managing multi-brand portfolios and agency relationships.
• Strong analytical skills to translate insights into strategy.
• Leadership experience with regional or international stakeholders.
• Fluent in English; Mandarin Chinese proficiency required.

Responsibilities

• Develop and manage multi-brand strategy, positioning, and portfolio architecture.
• Lead IMC strategies across ATL/BTL, digital campaigns, and launches.
• Translate consumer insights into effective brand direction and campaigns.
• Oversee relations with agencies, media partners, and vendors.
• Maintain brand governance, visual identity, and cross-channel consistency.
• Monitor performance and ROI of marketing activities.
• Collaborate with regional teams to align brand execution globally.
• Lead, mentor, and develop the brand management team.

Skills

Brand management

Strategic thinking

Leadership

Stakeholder management

Campaign management

Analytics

English proficiency

Mandarin Chinese

Education

Bachelor's degree or above in Marketing/Business

Job description

MatchaTalent seeks a Brand Management Department Head to steer multi-brand strategy, positioning, and regional marketing across SE Asia from North Jakarta. You will shape long-term brand directions, drive consumer insight-led campaigns, and manage agencies and partners to ensure consistent growth and market competitiveness.

You will lead a high-performing team, collaborate with executives and regional stakeholders, and translate market data into differentiated brand architectures.