Sales Supervisor

PT Multi Global Industries; Denpasar; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Bali Vape & Tobacco Distribution (BVTD) seeks a proactive Sales Supervisor to lead its field sales team in Bali. The role focuses on developing customers, expanding the distribution network, and driving measurable growth across wholesale, retail, vape, tobacco, hospitality and FMCG channels.

The candidate must excel at coaching field staff, managing routes, tracking KPI performance and ensuring disciplined execution of sales processes while maintaining high integrity and customer focus.

Qualifications

• 3-5+ years of relevant sales experience, preferably in a supervisory/team-lead role.
• Vape, nicotine or tobacco experience highly preferred.
• FMCG, distribution, wholesale, consumer goods, GT or MT experience accepted.
• Proven experience managing a field sales team.
• Strong understanding of distribution and outlet-based sales.
• Experience acquiring new customers and developing existing accounts.
• Strong KPI, negotiation and customer relationship skills.
• Strong Excel/Google Sheets and reporting skills.
• Able to analyze sales data and take practical action.
• Strong communication, leadership and problem-solving skills.
• Comfortable working in the field and travelling throughout Bali.
• High level of honesty, discipline, accountability and integrity.
• Own vehicle and valid driving licence required.
• Must already be based in Bali or be willing to relocate.

Responsibilities

• Supervise, motivate and develop the field sales team.
• Set daily, weekly and monthly activities and objectives.
• Monitor attendance, routes, customer visits, orders and productivity.
• Review daily sales reports and KPI performance.
• Conduct regular field visits with sales representatives.
• Coach staff on selling, negotiation, product knowledge and customer management.
• Identify underperformance and implement corrective action.
• Maintain discipline, punctuality and professional standards.
• Ensure all sales procedures and reporting requirements are followed.
• Develop new wholesale, retail, vape, tobacco, hospitality and FMCG accounts.
• Open new outlets and expand BVTD’s customer network.
• Develop existing customers and increase order frequency and SKU penetration.
• Build relationships with key accounts and decision-makers.
• Monitor customer purchasing patterns and identify sales opportunities.
• Monitor payment terms, outstanding balances and collection follow-ups.
• Support customer onboarding and ongoing account management.
• Identify opportunities for new products, brands and distribution channels.
• Drive product distribution across assigned Bali territories.
• Increase active outlet coverage and customer numbers.
• Monitor SKU availability, movement and penetration.
• Ensure new products and SKUs are actively introduced.
• Help reduce slow-moving/dead stock through suitable sales opportunities.
• Support product launches, promotions, activations and trade programs.
• Monitor competitor pricing, products, promotions and market activity.
• Provide useful market intelligence and recommendations to management.
• Review team attendance and planned routes.
• Monitor completed customer visits and new customer acquisition.
• Review daily orders, sales activity and open opportunities.
• Monitor collections and payment follow-ups.
• Conduct field visits and customer checks.
• Check product availability and merchandising where applicable.
• Resolve customer and operational issues quickly.
• Review team KPI performance and submit accurate end-of-day reports.
• Responsible for monitoring: Daily customer visits and territory coverage.
• New outlet/customer acquisition.
• Active customers and customer retention.
• Number and value of orders.
• Sales volume and SKU movement.
• Collection and payment follow-up.
• Customer TOP/payment compliance.
• Field productivity and reporting compliance.
• Attendance and punctuality.
• Sales targets alone are not sufficient. BVTD expects the Supervisor to manage the quality, consistency and productivity of sales activity that creates sustainable growth.
• Lead from the front and work in the field.

Job description

Employment Type: Full-time

Industry: Vape, Nicotine Products Distribution

ABOUT BVTD

Bali Vape & Tobacco Distribution (BVTD) is a growing distribution company specialising in vape, nicotine products, tobacco-related products and consumer goods across Bali.

We are looking for an experienced, disciplined and results-driven Sales Supervisor to lead our field sales team, develop customers and expand BVTD’s distribution network.

This is a hands-on field leadership role. The successful candidate must be comfortable managing sales representatives, conducting field visits, opening new accounts, developing existing customers, monitoring daily activities and taking ownership of measurable results.

Vape, nicotine or tobacco industry experience is highly preferred. Strong candidates from FMCG, consumer goods, wholesale, distribution, General Trade or Modern Trade will also be considered.

KEY RESPONSIBILITIES

SALES TEAM MANAGEMENT

Supervise, motivate and develop the field sales team.

Set daily, weekly and monthly activities and objectives.

Monitor attendance, routes, customer visits, orders and productivity.

Review daily sales reports and KPI performance.

Conduct regular field visits with sales representatives.

Coach staff on selling, negotiation, product knowledge and customer management.

Identify underperformance and implement corrective action.

Maintain discipline, punctuality and professional standards.

Ensure all sales procedures and reporting requirements are followed.

CUSTOMER & OUTLET DEVELOPMENT

Develop new wholesale, retail, vape, tobacco, hospitality and FMCG accounts.

Open new outlets and expand BVTD’s customer network.

Develop existing customers and increase order frequency and SKU penetration.

Build relationships with key accounts and decision-makers.

Monitor customer purchasing patterns and identify sales opportunities.

Monitor payment terms, outstanding balances and collection follow-ups.

Support customer onboarding and ongoing account management.

Identify opportunities for new products, brands and distribution channels.

SALES & DISTRIBUTION EXECUTION

Drive product distribution across assigned Bali territories.

Increase active outlet coverage and customer numbers.

Monitor SKU availability, movement and penetration.

Ensure new products and SKUs are actively introduced.

Help reduce slow-moving/dead stock through suitable sales opportunities.

Support product launches, promotions, activations and trade programs.

Monitor competitor pricing, products, promotions and market activity.

Provide useful market intelligence and recommendations to management.

DAILY FIELD MANAGEMENT

Review team attendance and planned routes.

Monitor completed customer visits and new customer acquisition.

Review daily orders, sales activity and open opportunities.

Monitor collections and payment follow-ups.

Conduct field visits and customer checks.

Check product availability and merchandising where applicable.

Resolve customer and operational issues quickly.

Review team KPI performance and submit accurate end-of-day reports.

KPI & PERFORMANCE MANAGEMENT

Responsible for monitoring:

Daily customer visits and territory coverage.

New outlet/customer acquisition.

Active customers and customer retention.

Number and value of orders.

Sales volume and SKU movement.

Collection and payment follow-up.

Customer TOP/payment compliance.

Field productivity and reporting compliance.

Attendance and punctuality.

Sales targets alone are not sufficient. BVTD expects the Supervisor to manage the quality, consistency and productivity of sales activity that creates sustainable growth.

REPORTING

DAILY:

Attendance, customer visits, new outlets, orders, sales performance, collection follow-ups, customer issues, market observations and end-of-day team activity.

WEEKLY:

Sales performance by salesperson and territory, new customers, existing customer development, SKU movement, outstanding opportunities, collections/overdue payments, KPI performance, problems, corrective actions and recommendations.

MONTHLY:

Team and territory performance, customer acquisition/retention, SKU performance, distribution coverage, sales growth, KPI achievement, staff performance, market/competitor analysis, sales forecast and next-month action plan.

SALES ADMINISTRATION & CONTROL

Ensure customer and outlet information is accurate.

Ensure orders are submitted correctly and followed through to fulfilment.

Coordinate with Sales Admin, Warehouse, Purchasing, Finance and Operations.

Monitor payment terms, collections and overdue accounts.

Escalate credit and payment issues to management.

Ensure approved pricing and discount policies are followed.

Prevent unauthorized discounts or commercial commitments.

Ensure customer complaints are followed through to resolution.

Maintain accurate customer and CRM records.

REQUIREMENTS:

3-5+ years of relevant sales experience, preferably in a supervisory/team-lead role.

Vape, nicotine or tobacco experience highly preferred.

FMCG, distribution, wholesale, consumer goods, GT or MT experience accepted.

Proven experience managing a field sales team.

Strong understanding of distribution and outlet-based sales.

Experience acquiring new customers and developing existing accounts.

Strong KPI, negotiation and customer relationship skills.

Strong Excel/Google Sheets and reporting skills.

Able to analyze sales data and take practical action.

Strong communication, leadership and problem-solving skills.

Comfortable working in the field and travelling throughout Bali.

High level of honesty, discipline, accountability and integrity.

Own vehicle and valid driving licence required.

Must already be based in Bali or be willing to relocate.

STRONG ADVANTAGE

Existing relationships/network within Bali’s vape, tobacco, FMCG, retail, wholesale, hospitality, GT, MT or distributor/dealer sectors.

SALES SUPERVISOR BONUS

The Supervisor's bonus will be based on the Sales Team's overall sales achievement and KPI performance.

WHAT BVTD EXPECTS

This is a performance-driven leadership position. The Sales Supervisor must take ownership of team performance, not simply report numbers.

You will be expected to:

Lead from the front and work in the field.

Know where your team is and what they are doing.

Understand customers and territories.

Develop new business every week.

Grow existing customer sales and SKU penetration.

Follow up collections and payment issues.

Identify problems before they become serious.

Maintain team discipline and accountability.

Coach and develop sales representatives.

Provide accurate daily reporting.

Take responsibility for results.

The ideal candidate is results-oriented, honest, commercially minded, organized, disciplined, proactive, accountable and capable of leading a high-performance sales team.

Professional. Accountable. Built for Growth.