Area Sales Coordinator

PT Grandville Food Indonesia; Denpasar; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

PT Grandville Food Indonesia is seeking a Sales Supervisor to oversee Bali-area sales operations, manage field teams, and drive distributor and retailer performance. You will monitor targets, coach Sales Advisors and SMDs, coordinate promotions, and provide field insights to optimize outlet coverage and stock availability across Bali.

This role requires regular field visits, strong leadership, data analysis in Excel/Sheets, and cross-functional coordination with Marketing, Warehouse, and

Qualifications

• Diploma or degree in Management, Marketing, or related field.
• 2–3 years of experience in Sales, Area Sales, Retail, FMCG, or Distribution.
• 1 year of supervising or coordinating a sales/merchandising team.
• Experience managing Sales Advisors, Sales Promoters, Merchandisers, or similar field teams.
• Experience in FMCG, consumer goods, retail, or distribution is advantageous.
• Strong understanding of sales operations, outlet management, merchandising, distribution, and sales targets.
• Strong leadership, communication, negotiation, and team coordination.
• Able to analyze sales performance, outlet productivity, stock availability, and market trends.
• Proficient in Microsoft Excel/Google Sheets and familiar with sales reporting systems.
• Willing to conduct regular field visits throughout Bali.
• Strong problem-solving, proactive, disciplined and result-oriented.
• Able to work independently and manage multiple activities across the assigned area.
• Willing to travel within the assigned area as required.

Responsibilities

• Monitor and support achievement of sales targets across the Bali area.
• Track daily, weekly, and monthly sales performance against targets.
• Analyze sales performance to identify gaps and opportunities.
• Ensure sales activities are executed across all outlets and channels.
• Provide regular performance updates and recommendations to the Sales Supervisor/Manager.
• Supervise and coordinate activities of Sales Advisors and SMDs.
• Set daily activity priorities and ensure team members understand responsibilities and targets.
• Monitor attendance, outlet coverage, productivity, and field activities.
• Conduct regular field visits and provide coaching, direction, and feedback to team members.
• Identify team performance issues and coordinate appropriate follow-up actions with the Sales Supervisor/Manager.
• Support onboarding and development of new Sales Advisors and SMDs.
• Monitor the execution of product display, visibility, availability, pricing, and promotional activities at assigned outlets.
• Ensure SMDs maintain product displays according to company standards.
• Monitor stock availability and coordinate with relevant teams to minimize out-of-stock situations.
• Ensure Sales Advisors effectively engage customers and execute sales activities at their assigned locations.
• Conduct regular outlet audits to ensure compliance with company standards.
• Ensure all sales promotions, campaigns, product launches, and trade activities are properly executed within the assigned area.
• Coordinate with SMDs and Sales Advisors to maximize the effectiveness of promotional activities.
• Monitor the implementation and results of promotional programs.
• Provide field feedback regarding promotional effectiveness and customer response.
• Conduct regular market visits to monitor competitor activities, pricing, promotions, product availability, and customer behavior.
• Identify potential new outlets and business opportunities within the Bali area.
• Gather market intelligence and provide relevant insights to the Sales Supervisor/Manager.
• Identify potential issues that may affect sales performance and recommend appropriate actions.
• Prepare regular reports covering outlet coverage, SMD performance, merchandising execution, promotional activities, and market insights.
• Ensure data submitted by the team is accurate and timely.
• Maintain documentation of area activities and team performance.
• Coordinate with Sales, Marketing, Trade Marketing, Warehouse, Logistics, and others to ensure smooth operations.
• Escalate critical operational and performance issues to the Sales Supervisor/Manager.

Skills

Leadership

Communication

Negotiation

Team coordination

Field supervision

Analytical thinking

Sales planning

Education

D3/S1 in Management, Marketing, Business Administration, or related field

Tools

Microsoft Excel/Google Sheets

Job description

Minimum D3/S1 in Management, Marketing, Business Administration, or a related field.

Minimum 2–3 years of experience in Sales, Area Sales, Retail, FMCG, or Distribution.

Minimum 1 year of experience in supervising or coordinating a sales/merchandising team.

Experience managing Sales Advisors, Sales Promoters, Merchandisers, or similar field teams is preferred.

Experience in FMCG, consumer goods, retail, or distribution is an advantage.

Strong understanding of sales operations, outlet management, merchandising, distribution, and sales target achievement.

Strong leadership, communication, negotiation, and team coordination skills.

Able to analyze sales performance, outlet productivity, stock availability, and market trends.

Proficient in Microsoft Excel/Google Sheets and familiar with sales reporting systems.

Willing and able to conduct regular field visits throughout Bali.

Strong problem-solving skills, proactive, disciplined, and result-oriented.

Able to work independently and manage multiple activities across the assigned area.

Willing to travel within the assigned area as required.

Key Responsibilities

Responsible for monitoring and supporting the achievement of sales targets across the Bali area.

Monitor daily, weekly, and monthly sales performance against assigned targets.

Analyze sales performance and identify sales gaps, opportunities, and corrective actions.

Ensure sales activities are executed effectively across all assigned outlets and channels.

Provide regular performance updates and recommendations to the Sales Supervisor/Manager.

2. Team Supervision

Supervise and coordinate the activities of Sales Advisors and SMDs within the assigned area.

Set daily activity priorities and ensure team members understand their respective responsibilities and targets.

Monitor attendance, outlet coverage, productivity, sales performance, and field activities.

Conduct regular field visits and provide coaching, direction, and feedback to team members.

Identify team performance issues and coordinate appropriate follow-up actions with the Sales Supervisor/Manager.

Support the onboarding and development of new Sales Advisors and SMDs.

Monitor the execution of product display, visibility, availability, pricing, and promotional activities at assigned outlets.

Ensure SMDs maintain product displays according to company standards.

Monitor stock availability and coordinate with relevant teams to minimize out-of-stock situations.

Ensure Sales Advisors effectively engage customers and execute sales activities at their assigned locations.

Conduct regular outlet audits to ensure compliance with company standards.

Ensure all sales promotions, campaigns, product launches, and trade activities are properly executed within the assigned area.

Coordinate with SMDs and Sales Advisors to maximize the effectiveness of promotional activities.

Monitor the implementation and results of promotional programs.

Provide field feedback regarding promotional effectiveness and customer response.

5. Market & Competitor Monitoring

Conduct regular market visits to monitor competitor activities, pricing, promotions, product availability, and customer behavior.

Identify potential new outlets and business opportunities within the Bali area.

Gather market intelligence and provide relevant insights to the Sales Supervisor/Manager.

Identify potential issues that may affect sales performance and recommend appropriate actions.

6. Reporting & Performance Monitoring

Prepare regular reports covering:

Outlet coverage

SMD performance

Merchandising execution

Promotional activities

Market & competitor insights

Ensure sales and field activity data submitted by the team is accurate and timely.

Maintain proper documentation of area activities and team performance.

7. Cross-Functional Coordination

Coordinate with Sales, Marketing, Trade Marketing, Warehouse, Logistics, and other relevant departments to ensure smooth sales operations.

Follow up on issues related to stock, delivery, outlet requirements, promotions, and customer concerns.

Escalate critical operational and performance issues to the Sales Supervisor/Manager.