Sales Revenue Planning Manager

Tentang Anak; Jakarta Pusat; On-site; IDR 800,000,000 - 1,200,000,000; Full time

Job summary

Tentang Anak is seeking a Sales Revenue Planning Lead to own the full offline revenue engine, including planning, forecasting, and trade spend. You will align with Supply Chain and Finance to drive sell-out, market share, and profitability across distributors and retail partners.

You will translate top-down targets into bottom-up plans by channel and region, build robust forecasting models, and co-lead Joint Business Plans to optimize shelf presence and ROI.

Qualifications

• 6+ years in Indonesian consumer goods across trade marketing, sales planning, RGM, or channel development.
• Hands-on exposure to planning and trade execution.
• Experience managing a trade spend budget with measurable ROI.
• Forecasting / S&OP process experience and accuracy improvements.
• Familiarity with offline channels (distributors, MT, GT) and POS strategies.

Responsibilities

• Own the end-to-end offline planning cycle, including annual operating plan, quarterly re-plans, and monthly forecasts, with a disciplined S&OP rhythm.
• Build forecasting models accounting for seasonality, promotions, new launches, and channel mix.
• Lead trade spend budgeting, measure ROI, and guide pricing and promo mechanics to grow revenue and margin.
• Set execution standards (planogram, POSM, activation) and ensure alignment across Sales, Brand Marketing, BI, and Finance.
• Lead JBPs with retail partners to secure better shelf space and growth.

Skills

Trade marketing

Sales planning

RGM

Channel development

Tools

Excel

BI tools

Job description

At Tentang Anak, we move fast because we serve the needs of 80 million Indonesian children and families who can't wait. As Sales Revenue Planning Lead, you own the full revenue engine of our offline business: how we plan and forecast sales, how we invest trade spend, and how we win at the point of sale across distributors, modern trade, general trade, and emerging retail partners. This role brings planning and trade marketing together, so every rupiah of trade investment is tied to a clear plan, a measurable outcome, and a fast feedback loop.

What You Will Own

• Own the end-to-end offline planning cycle, covering the annual operating plan, quarterly re-plans, and monthly forecasts, and run a disciplined S&OP rhythm with Supply Chain and Finance.
• Build forecasting models that account for seasonality, promotions, new launches, distribution expansion, and channel mix.
• Translate top-down targets into bottom-up plans by channel, region, distributor, and SKU, and stress-test them for realism.

Trade investment & revenue growth management

• Own the offline trade spend budget end to end, from allocation by channel, customer, and SKU through to tracking and post-evaluation.
• Measure promotion and trade-spend ROI, cut what doesn't work, and scale what does.
• Guide pricing, promo mechanics, and trade-terms trade-offs to grow revenue and margin together.
• Set the trade marketing strategy for availability, visibility, and conversion at POS, and make sure it is linked directly to sell-out and market share targets.
• Co-lead Joint Business Plans (JBP) with Sales and key retail partners to secure better shelf space, category position, and win-win growth.
• Set execution standards (planogram, POSM, activation) and track compliance through the field and TM team.

Performance management & insight

• Define and own the single offline KPI framework: primary and secondary sales, sell-through, coverage, fill rate, inventory, trade-spend ROI, and POS compliance.
• Lead monthly internal business reviews with Sales, Brand Marketing, Supply Chain, and Finance. Frame the story, surface risks early, and drive corrective actions to closure.
• Turn sales and market data into insight on distribution gaps, white-space opportunities, and route-to-market choices.

Team, process & cross-functional leadership

• Lead and develop the Trade Marketing and Sales Planning team (Associate / Senior Associate), set the analytical and execution bar, and build succession readiness.
• Close gaps in process, data quality, and tooling, and move planning and reporting toward automated, scalable systems (BI, DMS/CRM, ERP).
• Act as the connecting layer across Sales, Brand Marketing, BI, Supply Chain, and Finance, keeping data, assumptions, and priorities aligned.

What Success Looks Like (6-12 Months)

• A reliable monthly planning and S&OP rhythm is running, with forecast accuracy meaningfully improved and trusted by leadership and Supply Chain.
• Full visibility of trade spend by channel, customer, and SKU, with low-ROI spend cut and reinvested into proven programs.
• One agreed set of offline KPIs and dashboards. There are no more conflicting numbers, and monthly business reviews run on them crisply and on time.
• JBPs are in place with priority modern trade partners, with measurable gains in shelf presence and sell-out.
• At least two or three process or automation improvements have shipped, cutting manual reporting effort.
• The team is more capable and independent, with clear standards and a healthy review loop.

Requirements

You're a Fit If

• You have 6+ years in Indonesian consumer goods across trade marketing, sales planning, RGM, or channel development, and you have hands-on exposure to both planning and trade execution.
• You have managed a trade spend budget and can show the ROI you delivered, with numbers.
• You have built or run a forecasting / S&OP process and improved its accuracy.
• You know offline channels in Indonesia (distributors, MT, GT) and how to win at POS, not just on a spreadsheet.
• You are strong in data (advanced Excel; BI tools are a plus) and comfortable challenging assumptions with facts.
• You have led a team and raised its quality of work.
• You take full ownership, from strategy to execution, and you move quickly in a fast-growing environment.

Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.

Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.

Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.

Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?

Culture

Integrity

We uphold honesty and virtue in every single product/service we deliver

We strive to constantly pursue innovation of our products and services

Driven

We hope to confidently inspire our team to maintain high level of motivation in completing their duties