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PT Willfar Information Technology seeks a proactive Sales & Business Development professional to drive growth in water meter and smart metering solutions. You will lead end-to-end sales activities, build strategic partnerships, and collaborate with product and technical teams to tailor solutions for utilities and infrastructure projects.
The role requires 3–5 years of relevant experience, strong negotiation and relationship-building skills, and ability to travel frequently for customer
Develop and execute sales strategies to achieve company sales targets, particularly for water meter and smart metering products. Identify and develop new customers, distributors, partners, and project opportunities within the water utility, infrastructure, and related industries.
Develop and execute sales strategies to achieve company sales targets, particularly for water meter and smart metering products
Identify and develop new customers, distributors, partners, and project opportunities within the water utility, infrastructure, and related industries
Build and maintain strong relationships with customers, business partners, and key stakeholders to support long-term business growth
Understand customer requirements and coordinate with the product and technical teams to propose suitable product and technical solutions
Prepare and coordinate commercial, technical, and bidding documents for customer projects and tenders
Monitor market trends, customer needs, competitor activities, and industry developments to identify new business opportunities
Manage the sales process from lead generation, customer approach, quotation and negotiation through to project closing and after-sales coordination
Provide regular sales forecasts, market updates, and business development reports to management
About you
Bachelor's degree in Business, Marketing, Engineering, or a related field
Minimum 3–5 years of experience in sales/business development, preferably in the water meter, smart water meter, metering, water utility, or related industry
Hands-on experience and a good understanding of water meter products and their applications
Experience working with PDAM/water utilities, contractors, distributors, EPC companies, or government/infrastructure projects
Proven ability to develop new customers, manage sales pipelines, negotiate with clients, and achieve sales targets
Strong communication, presentation, negotiation, and relationship-building skills
Good understanding of the sales process, tender/project business, and market development
Fluent in Bahasa Indonesia and English, both written and spoken
Willing to travel frequently for customer visits and business development activities
Target-oriented, proactive, adaptable, and able to work independently as well as collaboratively