Sales Manager

Feraco Event Organizer; Daerah Istimewa Yogyakarta; On-site; IDR 400,000,000 - 700,000,000; Full time

Job summary

Feraco Event Organizer is seeking a Sales Manager to lead the development and execution of sales strategies, driving revenue and building relationships across our event and IP portfolio. You will oversee commercial performance across projects, manage pipelines, and guide the team toward ambitious targets.

The ideal candidate will have a Bachelor's degree and 5+ years in Sales/BD, with proven leadership, negotiation, and presentation skills to work across events, MICE, and B2B audiences.

Qualifications

• Bachelor's degree in Business Management, Marketing, or related discipline.
• At least 5 years in Sales, Business Development, or Commercial Management in events/MICE/B2B.
• Proven ability to develop sales strategies and achieve revenue targets.
• Strong business development, negotiation, client relationship, and presentation skills.
• Excellent communication, analytical, and strategic problem-solving abilities.

Responsibilities

• Develop and implement sales strategies, business plans, and revenue targets.
• Identify and evaluate opportunities, market potential, and prospective clients.
• Oversee end-to-end sales process across multiple projects.
• Establish and maintain strategic client relationships and partnerships.
• Prepare sales proposals, pricing, and contracts.
• Manage pipelines and priorities to meet revenue targets.
• Coordinate with Marketing Communications to align sales with marketing.
• Collaborate with PMO and project teams for smooth handover.
• Monitor performance and provide regular reports.
• Lead and develop the sales team to meet objectives.

Skills

Sales leadership

Business development

Key account management

Negotiation

Client relationships

Presentation

Education

Bachelor's degree in Business/Management or related field

Job description

As Sales Manager, you will lead the development and execution of sales strategies that achieve revenue objectives, expand market opportunities, and build sustainable business relationships across the company's event and IP business portfolio. You will oversee commercial performance across multiple projects, manage resources and sales pipelines, and drive the team toward ambitious business targets.

Key responsibilities

• Develop and implement sales strategies, business plans, and revenue targets aligned with the company's strategic objectives.
• Identify and evaluate business opportunities, market potential, and prospective clients to support business expansion.
• Oversee the end-to-end sales process, including prospecting, client acquisition, proposal development, commercial negotiation, and deal closure across multiple projects.
• Establish and maintain strategic relationships with clients, business partners, sponsors, and other relevant stakeholders.
• Oversee the preparation of sales proposals, commercial offerings, pricing strategies, and contractual agreements.
• Manage sales pipelines and commercial priorities across multiple projects to ensure alignment with revenue targets and business objectives.
• Coordinate with Marketing Communication to align sales initiatives with marketing strategies and business development objectives.
• Collaborate with PMO and Project teams to ensure effective project handover following commercial agreements.
• Monitor sales performance, revenue realisation, pipeline development, and target achievement, and provide regular performance reports.
• Lead, supervise, and develop the sales team to achieve departmental objectives and individual performance targets.

What we're looking for

• Bachelor's degree in Business Management, Marketing, Business Administration, or a related discipline.
• At least 5 years of relevant experience in Sales, Business Development, or Commercial Management, preferably within the event, MICE, exhibition, or B2B industry.
• Demonstrated experience developing sales strategies, managing key accounts, and achieving revenue targets.
• Strong competencies in business development, commercial negotiation, client relationship management, and presentation.
• Good understanding of sales planning, pipeline management, pricing strategies, and commercial processes.
• Proven leadership and team management capabilities.
• Excellent communication, analytical, and strategic problem-solving skills.
• Ability to manage competing priorities and drive commercial performance across multiple projects in a dynamic, target-driven environment.