Remote Papua Climate Narrative Strategist (Contract)

Purpose; Tangerang; Remote; IDR 360,000,000 - 720,000,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Professional development

Remote-first culture

Job summary

InterContinental Jakarta Pondok Indah seeks an experienced Content Marketing Manager to lead our remote content strategy. You will craft and execute content initiatives that attract, engage and convert audiences across blogs, websites and social channels, with a strong SEO focus.

You will oversee the content calendar, collaborate with cross-functional teams, and measure impact using analytics. This role offers a remote-first environment and opportunities to drive brand leadership in hospitality.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism or related field.
• Proven experience as Content Marketing Manager, Content Strategist, or similar role.
• Strong writing, editing and proofreading skills with a published portfolio.
• In-depth knowledge of SEO principles and content optimization techniques.
• Experience with CMS platforms (e.g., WordPress).
• Familiarity with social media platforms and content distribution strategies.
• Proficiency in analytics tools (Google Analytics) to measure performance.

Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create, edit and proofread high-quality content for blog posts, website copy, social media, whitepapers and emails.
• Optimize content for SEO to increase organic visibility and traffic.
• Manage the editorial calendar and timely delivery of content.
• Collaborate with marketing, design and product teams for brand consistency.
• Analyze content performance with analytics tools and iterate.
• Stay updated on industry trends and content formats.
• Manage external content creators and agencies as needed.
• Promote content across digital channels to maximize reach and engagement.
• Measure and report on content marketing ROI and impact.

Skills

Content marketing

SEO

WordPress

Google Analytics

Editing/Writing

Project management

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

WordPress

Google Analytics

Job description

Content Marketing Manager - Remote Strategy Lead

About the Role Our client, WhatJobs Direct, is seeking an experienced and creative Content Marketing Manager to lead their content strategy. This is a fully remote position, allowing you to develop and execute impactful content initiatives from anywhere. As a remote-first organization, we are dedicated to building a strong, connected virtual team. You will be responsible for creating compelling content that attracts, engages, and converts our target audience across various platforms. This role requires a strategic thinker with excellent writing, editing, and storytelling skills, coupled with a deep understanding of SEO best practices and digital marketing channels. This is a fantastic opportunity for a passionate marketer to drive brand awareness, generate leads, and establish our client as a thought leader in their industry. You will have the autonomy to shape the content calendar, oversee content creation, and measure its success.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create, edit, and proofread high-quality content for various channels, including blog posts, website copy, social media, whitepapers, case studies, and email campaigns.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Manage the editorial calendar and ensure timely delivery of all content.
• Collaborate with marketing, design, and product teams to ensure content consistency and brand alignment.
• Analyze content performance using analytics tools and identify areas for improvement.
• Stay updated with industry trends, competitor content strategies, and emerging content formats.
• Manage external content creators and agencies as needed.
• Promote content across relevant digital channels to maximize reach and engagement.
• Measure and report on the effectiveness of content marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience as a Content Marketing Manager, Content Strategist, or similar role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• In-depth knowledge of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) like WordPress.
• Familiarity with social media platforms and content distribution strategies.
• Proficiency in using analytics tools (e.g., Google Analytics) to track content performance.
• Strong understanding of digital marketing principles and channels.
• Excellent organizational and project management skills.
• Ability to work independently and manage time effectively in a remote setting.

Benefits

• Competitive salary and potential for bonuses based on content performance.
• Fully remote work arrangement, offering significant flexibility.
• Opportunities for professional development and continuous learning in content marketing.
• Be part of a dynamic, remote-first company culture.
• Lead content strategy and make a significant impact on brand perception.
• Collaborate with a talented and supportive marketing team.
• Access to industry tools and resources for content creation.

Elevate Excellence in the Heart of South Jakarta

We are seeking an experienced digital growth and e-commerce leader with a strong track record in retail, consumer e-commerce, marketplaces, lifestyle, beauty, fashion, technology or another digitally mature B2C environment.

Requirements

• + 5+ years' experience across e-commerce, digital growth, performance marketing, CRM or digital commercial functions within a consumer led business.
• + Demonstrated ownership of online revenue and digital commercial performance, rather than marketing activity alone.
• + Experience managing a digital customer journey from acquisition through conversion, retention and reactivation.
• + Strong understanding of e-commerce trading, including traffic generation, conversion rate, average transaction value, customer acquisition cost and repeat purchase.
• + Proven experience developing and optimising paid acquisition across search, social, display and other performance channels.
• + Strong working knowledge of SEO, GEO and AEO, driving organic customer acquisition and digital discoverability.
• + Experience developing customer segmentation, CRM and lifecycle marketing strategies.
• + Demonstrated experience using experimentation, A/B testing and Conversion Rate Optimisation to improve commercial performance.
• + Strong analytical capability with experience translating customer, channel and transaction data into actionable growth strategies.
• + Experience managing digital agencies, technology partners and meaningful performance marketing budgets.
• + Proven ability to identify underperforming parts of a digital funnel, diagnose the underlying issue and implement measurable improvements.

Commercial Mindset

The successful candidate will think of digital as a revenue generating mechanism, not purely as a channel of communication.

Metrics

• + Online revenue growth
• + Conversion rate
• + Customer acquisition cost (CAC)
• + Return on advertising spend (ROAS)
• + Average transaction/order value
• + Customer lifetime value (CLV)
• + Repeat purchase / retention
• + Funnel abandonment
• + CRM conversion and attributed revenue
• + Organic acquisition
• + Incremental revenue generated from digital investment

We are interested in candidates who can bring digital commerce practices, capabilities and ways of working from industries where customer acquisition, conversion and retention are core commercial disciplines. The successful candidate will be expected to apply established digital commerce principles to a hospitality environment encompassing Rooms, Restaurants & Bars, Weddings, Meetings & Events and other hotel experiences.

Why Join Us?

Be part of a flagship IHG property that defines luxury in Jakarta. We offer a competitive executive compensation package and the opportunity to lead digital growth and e-commerce strategies for a world-class property renowned for its service and elegance.

_InterContinental Jakarta Pondok Indah is an equal opportunity employer committed to diversity and inclusion._

As the world's first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you'd like to embrace a world of opportunities, we'd like to welcome you to the world's most international luxury hotel brand.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.