Remote FMCG Brand Lead — Growth & Strategy

Cv Terang Dunia Sandang; Klaten; Remote; IDR 900,000,000 - 1,500,000,000; Full time

Benefits offered by this job

Competitive base salary with bonuses

Health insurance

Professional development opportunities

Fully remote work setup

Exposure to iconic FMCG brands

Job summary

Cv Terang Dunia Sandang seeking Lead FMCG Brand Strategist to shape and steer brand development across a diverse product portfolio. This remote-first role focuses on strengthening brand identity, loyalty, and market growth through integrated marketing efforts.

The ideal candidate holds a Master's in Marketing or MBA, with 8+ years' FMCG brand experience in Indonesia or similar markets, and excels in insights, strategy, and cross-functional leadership.

Qualifications

• Master's degree in Marketing or MBA or related field.
• Minimum 8 years of FMCG brand management experience in Indonesia or similar markets.
• Proven track record of building and revitalizing brands with measurable market share gains.
• Strong consumer insights, market segmentation, and competitive analysis skills.
• Experience creating and executing multi-channel marketing campaigns.
• Excellent strategic thinking, analytics, and problem-solving abilities.
• Outstanding communication, presentation, and stakeholder management.
• Proficiency with digital marketing platforms and analytics tools.
• Ability to thrive in a self-directed, remote work environment.

Responsibilities

• Develop and implement brand strategies aligned with business goals to grow market share.
• Conduct market research and consumer analysis to identify trends and opportunities.
• Define brand positioning, messaging, and visual identity across touchpoints.
• Lead integrated campaigns online and offline.
• Collaborate with sales, product development, and digital marketing for consistency.
• Manage brand budgets and allocate resources effectively.
• Monitor performance metrics and provide insights for improvement.
• Coach junior brand managers and marketing teams.
• Stay updated on best practices and new marketing tech.

Skills

Strategic thinking

Analytical

Problem solving

Communication

Presentation

Stakeholder management

Education

Master's degree in Marketing, Business Administration, or related field

Tools

Analytics tools

Digital marketing platforms

Job description

Cv Terang Dunia Sandang seeking Lead FMCG Brand Strategist to shape and steer brand development across a diverse product portfolio. This remote-first role focuses on strengthening brand identity, loyalty, and market growth through integrated marketing efforts.

The ideal candidate holds a Master's in Marketing or MBA, with 8+ years' FMCG brand experience in Indonesia or similar markets, and excels in insights, strategy, and cross-functional leadership.