Marketing & Brand Lead — Denim Fashion Growth

Cv Terang Dunia Sandang; Klaten; Remote; IDR 900,000,000 - 1,500,000,000; Full time

Benefits offered by this job

Competitive base salary with bonuses

Health insurance

Professional development opportunities

Fully remote work setup

Exposure to iconic FMCG brands

Job summary

Cv Terang Dunia Sandang seeking Lead FMCG Brand Strategist to shape and steer brand development across a diverse product portfolio. This remote-first role focuses on strengthening brand identity, loyalty, and market growth through integrated marketing efforts.

The ideal candidate holds a Master's in Marketing or MBA, with 8+ years' FMCG brand experience in Indonesia or similar markets, and excels in insights, strategy, and cross-functional leadership.

Qualifications

• Master's degree in Marketing or MBA or related field.
• Minimum 8 years of FMCG brand management experience in Indonesia or similar markets.
• Proven track record of building and revitalizing brands with measurable market share gains.
• Strong consumer insights, market segmentation, and competitive analysis skills.
• Experience creating and executing multi-channel marketing campaigns.
• Excellent strategic thinking, analytics, and problem-solving abilities.
• Outstanding communication, presentation, and stakeholder management.
• Proficiency with digital marketing platforms and analytics tools.
• Ability to thrive in a self-directed, remote work environment.

Responsibilities

• Develop and implement brand strategies aligned with business goals to grow market share.
• Conduct market research and consumer analysis to identify trends and opportunities.
• Define brand positioning, messaging, and visual identity across touchpoints.
• Lead integrated campaigns online and offline.
• Collaborate with sales, product development, and digital marketing for consistency.
• Manage brand budgets and allocate resources effectively.
• Monitor performance metrics and provide insights for improvement.
• Coach junior brand managers and marketing teams.
• Stay updated on best practices and new marketing tech.

Skills

Strategic thinking

Analytical

Problem solving

Communication

Presentation

Stakeholder management

Education

Master's degree in Marketing, Business Administration, or related field

Tools

Analytics tools

Digital marketing platforms

Job description

About the Role

Our client, a leading entity in the Fast-Moving Consumer Goods (FMCG) sector, is actively seeking a visionary Lead FMCG Brand Strategist to spearhead brand development and marketing initiatives from a fully remote capacity. This crucial role involves shaping the identity and market perception of our client's diverse product portfolio, driving brand loyalty, and ensuring sustained market growth. The ideal candidate will possess a profound understanding of brand management principles, consumer insights, and digital marketing trends, coupled with the ability to articulate and implement compelling brand strategies. Operating within a remote-first framework, this position empowers you to influence brand trajectory from anywhere, fostering innovation and strategic execution.

Key Responsibilities

• Develop and execute comprehensive brand strategies that align with overall business objectives and drive market share growth for FMCG products.
• Conduct in-depth market research and consumer analysis to identify trends, opportunities, and potential challenges.
• Define and refine brand positioning, messaging, and visual identity across all touchpoints.
• Oversee the creation and implementation of integrated marketing campaigns, both online and offline.
• Collaborate closely with cross-functional teams, including sales, product development, and digital marketing, to ensure brand consistency and effectiveness.
• Manage brand budgets, ensuring optimal allocation of resources for maximum impact.
• Monitor brand performance metrics, analyze results, and provide actionable insights for continuous improvement.
• Mentor and guide junior brand managers and marketing teams.
• Stay abreast of industry best practices and emerging marketing technologies.

Requirements

• Master's degree in Marketing, Business Administration, or a related field.
• A minimum of 8 years of experience in brand management, with a significant focus on the FMCG industry in Indonesia or similar emerging markets.
• Demonstrated success in building and revitalizing brands, leading to measurable market share gains and increased brand equity.
• Strong understanding of consumer insights, market segmentation, and competitive analysis.
• Proven experience in developing and executing successful multi-channel marketing campaigns.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Exceptional communication, presentation, and stakeholder management abilities.
• Proficiency in digital marketing platforms and analytics tools.
• Ability to thrive in a self-directed, remote work environment.

Benefits

• An attractive remuneration package including a competitive base salary and performance bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous professional development and attending industry conferences.
• A fully remote work setup, promoting flexibility and work-life integration.
• Exposure to a wide array of iconic FMCG brands and innovative projects.
• A collaborative and supportive virtual team environment.
• Potential for rapid career progression in a fast-growing organization.