Regional Sales Manager

PT Card Easy Indonesia; Tangerang; On-site; IDR 334,800,000 - 669,600,000; Full time

Job summary

PT Card Easy Indonesia is seeking an experienced Regional Sales Manager to lead regional sales development, establish distributor partnerships, and expand CardEasy's market presence. The ideal candidate brings extensive FMCG sales and distribution experience and proven leadership in managing sales teams to drive regional business results.

The role requires strong negotiation, analytical skills, and a deep network within FMCG distributors.

Qualifications

• Minimum 10 years of FMCG sales experience, including sales-team or territory management.
• Established relationships with distributor owners, branch managers, and distributor sales teams.
• Strong understanding of distributor selection, negotiation, development, and performance management.
• Excellent analytical and leadership capabilities.

Responsibilities

• Regional sales planning: develop regional plans and targets based on market potential and distributor networks.
• Distributor acquisition: identify, approach, and recruit FMCG distributors with outlet networks.
• Distributor relationship management: build relationships with distributor owners and branch management.
• Distributor activation: ensure distributors implement programs and meet targets.
• Sales team management: lead and coach ASEs, set targets, supervise field activities, evaluate productivity.
• Market development: identify territories and opportunities to expand coverage.
• Sales execution: implement programs, device installation, merchant education and activation.
• Problem solving: address field challenges and improve distributor productivity.
• Reporting & business reviews: analyze regional performance and communicate needs to Head of Sales.

Skills

Leadership

Negotiation

Analytical skills

Distributor network

Sales strategy

Education

Bachelor's degree in Management/Marketing/Business

Job description

PT Card Easy Indonesia is seeking an experienced and highly motivated Regional Sales Manager (RSM) to lead regional sales development, establish distributor partnerships, and expand CardEasy's market presence. The ideal candidate has extensive FMCG sales and distribution experience, a strong distributor network, and proven leadership capabilities in managing sales teams and driving regional business performance.

KEY RESPONSIBILITIES

Regional Sales Planning: Develop regional business plans and sales targets based on market potential, distributor networks, and team capacity.

Distributor Acquisition: Identify, approach, negotiate with, and recruit FMCG distributors with relevant outlet networks and sales teams.

Distributor Relationship Management: Build strong working relationships with distributor owners and branch management to secure support for CardEasy programs.

Distributor Activation: Ensure recruited distributors actively implement CardEasy programs and achieve agreed business targets.

Sales Team Management: Lead and coach Area Sales Executives (ASEs), establish individual targets, direct field activities, and evaluate team productivity.

Market Development: Identify potential territories, outlet networks, and new partnership opportunities to expand market penetration.

Sales Execution: Ensure sales programs, device installation, merchant education, and activation activities are implemented according to plan.

Problem Solving: Resolve field challenges, including low distributor productivity, merchant resistance, and implementation issues.

Reporting & Business Reviews: Report regional performance, analyze gaps, establish corrective actions, and communicate support requirements to the Head of Sales.

REQUIREMENTS & QUALIFICATIONS

Bachelor's degree in Management, Marketing, Business, or a related field preferred. Relevant professional experience may also be considered.

Minimum 10 years of FMCG sales experience, including sales-team or territory management.

Previous experience as an Area Sales Manager, Regional Sales Manager, Area Manager, or equivalent position.

Established relationships with distributor owners, branch managers, sales managers, and distributor sales teams.

Strong understanding of distributor selection, negotiation, development, and performance management.

Good knowledge of distribution structures, sub-distributors, general trade, outlet coverage, and territory development.

Strong commercial negotiation and business development capabilities.

Excellent analytical skills, particularly in evaluating market potential, distributor productivity, and sales performance.

Proven leadership skills with the ability to lead, coach, and develop sales teams.

Willingness to travel regularly within the assigned territory.

IDEAL CANDIDATE PROFILE

FMCG background with an extensive distribution network.

Ability to build new distributor partnerships and activate distributor business.

Ability to expand market coverage and outlet penetration.

Strong capability to lead and motivate field sales teams.

Ability to deliver measurable regional sales performance through data-driven reviews.

Preferred Industry Background:

FMCG, General Trade, Consumer Goods, and Distribution.

Interested candidates are invited to submit their updated CV and relevant work experience to PT Card Easy Indonesia.