Area Sales Executive (ASE)

PT Card Easy Indonesia; Tangerang; On-site; IDR 30,000,000 - 60,000,000; Full time

Job summary

PT Card Easy Indonesia is seeking a proactive Area Sales Executive to support our distributor network expansion and merchant acquisition in the Tangerang area. You will identify FMCG distributors, develop outlet networks, and drive installation and activation of CardEasy devices.

The ideal candidate has 5+ years in FMCG sales or distribution, strong relationship-building with store owners and distributors, and a proven track record of meeting targets through field visits, negotiations, and

Qualifications

• Minimum high-school or vocational-school qualification; diploma or bachelor's degree is an advantage.
• At least 5 years of FMCG sales or distribution experience, preferably as a Sales Supervisor or Area Sales Executive.
• Existing professional relationships with FMCG distributors or a good understanding of distributor and outlet networks in the assigned territory.
• Familiar with outlet visits, customer development, selling activities, and promotional program execution.
• Strong communication skills with the ability to build relationships with store owners, distributor salespeople, supervisors, and distributor management.

Responsibilities

• Distributor Mapping: Identify FMCG distributors, sub-distributors, and potential business partners within the assigned territory.
• Distributor Prospecting: Approach potential distributors and develop business opportunities for CardEasy device distribution.
• Distributor Activation: Ensure partnered distributors understand the program, sales process, and agreed targets.
• Merchant Acquisition: Develop device-installation opportunities through distributor networks and direct merchant visits.
• Outlet Development: Map potential outlets, identify merchant needs, and develop a pipeline of device-installation opportunities.
• Device Installation & Activation: Coordinate with relevant teams to ensure devices are installed, activated, and ready for use according to operational procedures.
• Merchant Education: Explain device benefits, usage procedures, and basic operational requirements to merchants.
• Sales Activity Monitoring: Monitor distributor activities, prospects, installations, activations, and merchant follow-ups.
• Reporting: Submit regular reports covering field visits, prospect development, sales results, challenges, and follow-up plans.
• Problem Resolution: Resolve basic field issues and escalade matters requiring support from the RSM or other departments.

Skills

FMCG sales

Distributor network development

Merchant acquisition

Outlet visits

Negotiation

Relationship building

Target-oriented

Field reporting

Proactive communication

Mobility/transportation

Education

High school diploma

Diploma or vocational qualification

Bachelor's degree (advantage)

Job description

PT Card Easy Indonesia is looking for a proactive, disciplined, and target-oriented Area Sales Executive (ASE) to support our distributor network expansion and merchant acquisition activities. The successful candidate will identify potential FMCG distributors, develop outlet networks, acquire merchants, and ensure successful installation and activation of CardEasy payment devices within the assigned territory.

KEY RESPONSIBILITIES

Distributor Mapping: Identify FMCG distributors, sub-distributors, and potential business partners within the assigned territory.

Distributor Prospecting: Approach potential distributors and develop business opportunities for CardEasy device distribution.

Distributor Activation: Ensure partnered distributors understand the program, sales process, and agreed targets.

Merchant Acquisition: Develop device-installation opportunities through distributor networks and direct merchant visits.

Outlet Development: Map potential outlets, identify merchant needs, and develop a pipeline of device-installation opportunities.

Device Installation & Activation: Coordinate with relevant teams to ensure devices are installed, activated, and ready for use according to operational procedures.

Merchant Education: Explain device benefits, usage procedures, and basic operational requirements to merchants.

Sales Activity Monitoring: Monitor distributor activities, prospects, installations, activations, and merchant follow-ups.

Reporting: Submit regular reports covering field visits, prospect development, sales results, challenges, and follow-up plans.

Problem Resolution: Resolve basic field issues and escalade matters requiring support from the RSM or other departments.

REQUIREMENTS & QUALIFICATIONS

Minimum high-school or vocational-school qualification; diploma or bachelor's degree is an advantage.

At least 5 years of FMCG sales or distribution experience, preferably as a Sales Supervisor or Area Sales Executive.

Existing professional relationships with FMCG distributors or a good understanding of distributor and outlet networks in the assigned territory.

Familiar with outlet visits, customer development, selling activities, and promotional program execution.

Strong communication skills with the ability to build relationships with store owners, distributor salespeople, supervisors, and distributor management.

Good negotiation skills and the ability to explain CardEasy's benefits to prospective distributors and merchants.

Target-oriented, with experience in sales, customer acquisition, outlet productivity, or field-activity targets.

Disciplined in prospect follow-up, sales pipeline updates, and completing tasks within agreed timelines.

Comfortable using smartphones and applications for activity reporting, prospect tracking, and data recording.

Own transportation or access to suitable transportation for regular field visits, in accordance with company policy.

IDEAL CANDIDATE PROFILE

Understands FMCG general trade and local distribution networks.

Has experience as an FMCG Sales Supervisor or Area Sales Executive.

Understands outlet routes, outlet characteristics, and local market dynamics.

Has professional connections with distributor salespeople, supervisors, or local distributor management.

Can initiate conversations with store owners and potential business partners.

Is accustomed to sales targets and consistent follow-up.

Shows initiative and can work independently without constant supervision.

Preferred Industry Background: FMCG General Trade, Consumer Goods, Retail Distribution, and Field Sales.