Regional Growth Marketing Lead - Enterprise & Partnerships

iglooinsure.com; Jakarta Pusat; Sur place; IDR 1 632 801 000 - 2 358 491 000; Plein temps

Résumé du poste

Igloo is hiring a Regional Growth Marketing Manager to lead enterprise-grade growth strategy and execution across our Tech Solutions, B2B2C partnerships, and B2C business lines. This role combines strong B2B marketing fundamentals with modern growth and digital expertise to scale regional programs.

You will architect and scale regional marketing programs that support partnership ecosystems, enterprise sales pipelines, and multi-market expansion.

Qualifications

• 6–8+ years of experience in B2B marketing, growth marketing, digital marketing, and product marketing.
• Proven track record running enterprise B2B marketing campaigns in high-growth environments.
• Experience in multinational corporations and startups, bridging structured processes and agile execution.
• Deep expertise in demand generation, SEO, performance marketing, CRM, and product marketing.
• Strong data and analytical skills, with metrics-driven decision making.
• Demonstrated leadership and ability to set priorities across regional initiatives.
• Excellent stakeholder management and communication skills.
• Critical thinker with a growth mindset; self-starter with hands-on execution.

Responsabilités

• Develop and execute a regional growth marketing roadmap aligned with commercial and product strategies.
• Build structured annual and quarterly marketing plans with clear KPIs tied to pipeline, revenue, and market expansion.
• Partner with regional leadership to prioritize investments and allocate resources effectively.
• Lead B2B demand generation programs that drive qualified pipeline for enterprise partnerships and platform solutions.
• Design integrated campaigns across digital, content, events, and partnerships to support long sales cycles.
• Implement account-based marketing (ABM) strategies for strategic partners and enterprise clients.
• Oversee SEO and performance marketing strategies with a focus on scalable acquisition and measurable ROI.
• Establish CRM and lifecycle marketing frameworks that support lead nurturing and retention.
• Drive consistent optimization of channel performance through data-led experimentation.
• Collaborate with product and commercial teams to shape positioning, messaging, and go-to-market strategies.
• Lead regional product launches and enable sales teams with marketing assets and tools.
• Ensure consistent brand and messaging alignment across markets.
• Build robust reporting frameworks and dashboards to track marketing effectiveness.
• Establish marketing processes and governance standards suitable for a regional enterprise environment.
• Mentor team members and foster a high-performance marketing culture.

Connaissances

B2B marketing

Growth marketing

Digital marketing

Product marketing

Demand generation

SEO

Performance marketing

CRM

Data analysis

Leadership

Stakeholder mgmt

Communication skills

Strategic thinking

Cross-functional collab

Hands-on execution

Description du poste

Igloo is hiring a Regional Growth Marketing Manager to lead enterprise-grade growth strategy and execution across our Tech Solutions, B2B2C partnerships, and B2C business lines. This role combines strong B2B marketing fundamentals with modern growth and digital expertise to scale regional programs.

You will architect and scale regional marketing programs that support partnership ecosystems, enterprise sales pipelines, and multi-market expansion.