Product Marketing Specialist

Arya Noble; Jakarta Pusat; On-site; IDR 100,000,000 - 180,000,000; Full time

Job summary

Erha in Indonesia is seeking a motivated marketing professional to join our team. The role focuses on data-driven brand and product marketing, multi-channel campaigns, and strong market research capabilities.

The ideal candidate holds a Bachelor’s degree in a related field and has 1–2 years’ experience in FMCG/beauty marketing, with proficiency in data analysis and marketing strategies.

Qualifications

• Bachelor’s degree in one of the specified fields.
• 1–2 years of experience in brand or product marketing.
• FMCG/beauty industry experience preferred.
• Proficiency in Data Analysis, 360 Marketing, Digital Marketing, and Market Research.

Responsibilities

• Conduct market research to map market segments and identify needs.
• Analyze findings to support 360-degree marketing strategies.
• Implement product marketing strategies and campaigns with KPI tracking.
• Build and maintain partnerships with internal and external stakeholders.
• Plan and execute multi-channel marketing campaigns to drive growth.
• Stay informed on market trends and provide actionable insights.
• Prepare and evaluate product performance reports and budget utilization.

Skills

Data Analysis

360 Marketing

Digital Marketing

Market Research

Education

Bachelor’s degree in Business Management, Marketing, Communication, or Pharmacy

Job description

Working at Erha, the leader of beauty brands in Indonesia, is a rare opportunity, and the perks that are available to you here are hard to find elsewhere.

We have built what we consider, through intensive research and development, the perfect place for change, innovation, and endless possibilities.

A place where you will become part of our journey and vision to create a brighter future and bring fresh inspiration in the world of skin health.

This is your chance to experience #ExcitingJourney by joining us if you have the passion with these following criteria:

Do you embrace your love and passion for the following activities?

• Conduct market research to map market segments, identify target customer needs, and monitor emerging trends, ensuring data accuracy and relevance for strategic decision-making.
• Analyze research findings to support the development of comprehensive 360-degree marketing strategies aimed at driving business growth.
• Implement product marketing strategies and activation campaigns, ensuring timely execution and tracking of key performance indicators.
• Build and maintain strategic partnerships with internal and external stakeholders to deliver value effectively to customers.
• Plan and execute multi-channel marketing campaigns to enhance brand visibility, attract leads, and drive customer growth.
• Stay informed about market, industry, and customer trends, providing actionable insights to foster innovation and improve customer value delivery.
• Prepare and evaluate product performance reports to measure the effectiveness of marketing activities, recommend enhancements, and ensure efficient budget utilization.

Does it match your criteria?

• Bachelor’s degree in Business Management, Marketing, Communication, or Pharmacy.
• 1–2 years of experience in brand or product marketing.
• Relevant experience in the FMCG or beauty industry is preferred.
• Proficiency in Data Analysis, 360 Marketing, Digital Marketing, and Market Research.