Business Strategy Manager

Indonesia Premium Goods (Elvicto,Onix & All Perfect); Jakarta Pusat; Hybrid; IDR 240,000,000 - 360,000,000; Full time

Benefits offered by this job

Flexible Working Hour

Advance Leave Benefit

Hybrid Working Arrangement

Private Health Insurance

Job summary

Indonesia Premium Goods (IPG) is seeking a Business Strategy Manager to drive product strategy from market analysis through go-to-market execution, ensuring decisions are data-backed and positioned to win in the category.

You will collaborate with Product Development, Packaging, Validation, and Regulatory teams to keep products relevant, competitive, and market-ready, with strong emphasis on market insights and portfolio performance.

Qualifications

• Bachelor's degree in Business, Marketing, Management or related field.
• Minimum 5 years of managerial experience in Business Strategy, Product Strategy, Brand Management, or Marketing.
• Strong foundation in market research methodologies and consumer insight.
• Data-driven decision maker translating performance data into business recommendations.
• Knowledge of packaging and brand framing with basic product validation & regulatory understanding.
• Strong interpersonal skills to work across teams and stakeholders.
• Sharp analytical skills to diagnose problems and turn data into actionable recommendations.
• Strong communicator to align cross-functional teams around a shared direction.
• Organized and able to manage multiple priorities in a fast-paced environment.

Responsibilities

• Turn strategic direction into clear execution plans grounded in market data and consumer insights.
• Own groundwork before product moves forward: market analysis, positioning, and value proposition.
• Partner with Product Development from ideation through validation to align with market needs.
• Track market, competitor, and product performance to guide portfolio decisions.
• Build go-to-market plans and measure post-launch performance to inform next steps.
• Coordinate Packaging, Validation, and Regulatory teams to maintain brand and visual consistency.
• Report insights and strategic recommendations to the Head of Product Development.

Skills

Market research

Data-driven decision making

Cross-functional collaboration

Strategic planning

Analytical thinking

Communication

Education

Bachelor's degree in Business/Marketing/Management

MBA (preferred)

Job description

As a Business Strategy Manager, you'll drive product strategy from market analysis through go-to-market execution, ensuring every product decision is backed by data and positioned to win in the category. You'll work closely with Product Development, Packaging, Validation, and Regulatory teams to keep products relevant, competitive, and ready for the market.

Flexible Working Hour

Advance Leave Benefit

Hybrid Working Arrangement

Private Health Insurance

Job Responsibilities:

Turn strategic direction into clear execution plans, grounded in market data, product performance, and consumer insight.

Own the groundwork before a product moves forward: market analysis, positioning, and value proposition.

Partner with Product Development from ideation through validation to keep every product aligned with what the market actually needs.

Track market, competitor, and product performance to guide portfolio decisions, knowing when to scale, improve, or let something go.

Build go-to-market plans and measure post-launch performance to guide what happens next.

Coordinate Packaging, Validation, and Regulatory teams to keep brand and visual execution consistent with product positioning, catching risks before they become problems.

Report insights and strategic recommendations to the Head of Product Development.

Qualifications:

Bachelor's degree in Business, Marketing, Management, or a related field; MBA is a plus.

Minimum 5 years of managerial experience in Business Strategy, Product Strategy, Brand Management, or Marketing, preferably within FMCG, Beauty, or Consumer Goods industries.

Strong foundation in market research and consumer insight methodologies, with a good sense of how to read a category and spot where a product can win.

Data-driven decision maker, able to translate performance data into clear business recommendations.

Working knowledge of packaging and brand framing, along with a basic understanding of product validation and regulatory considerations relevant to product development.

Strong interpersonal skills, with the ability to work effectively across different teams and stakeholders.

Sharp analytical skills, able to diagnose problems at their root and turn data into clear, actionable recommendations.

Strong communicator who can align cross-functional teams around one shared strategic direction.

Organized and able to manage multiple priorities in a fast-paced environment.

Work Location:

Head Office - PT Indonesia Premium Goods
Grand Kota Bintang, Bekasi

Developing and Managing Well Growth Brands

Indonesia Premium Goods (IPG) is a wellness and lifestyle company committed to delivering safe, high-quality products driven by scientific research and advanced technology. We strive to be an industry leader in Indonesia and global markets by fostering a fast, resilient, and responsive work culture. With a strong focus on innovation and operational excellence, IPG continues to build a solid foundation to compete globally and create meaningful value for consumers.