Go-to-Market Manager

PT FCL INTERNASIONAL INDONESIA; Jakarta Utara; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

PT FCL Internasional Indonesia is a fast-growing beauty company and the official distributor of renowned brands such as Focallure, Pinkflash, and Focalskin. This role leads the go-to-market strategy for Indonesia''s offline market, shaping launch and marketing plans for new and key products based on consumer insights, competition, and channels.

You will collaborate with Sales, Distributor, BA, Training and Marketing teams to drive sell-in to sell-out, manage promotions, and optimize product

Qualifications

• Minimum 5 years of GTM, product marketing, or trade marketing in FMCG/Beauty.
• Strong understanding of Indonesia's GT, MT and MTI channels.
• Bachelor's or Diploma degree required.
• Experience in managing teams and cross-functional collaboration.

Responsibilities

• Formulate and own Indonesia GTM strategy for offline market.
• Develop launch and marketing plans for new and key products based on consumer insights, competition and channels.
• Define product positioning, core selling points, pricing, promotions, distribution and terminal promotion plans.
• Collaborate with Sales, Distributor, BA, Training and Marketing teams to drive Sell In to Sell Out.
• Oversee offline product activities, promotions and terminal promotion strategies to boost market exposure and sales conversions.

Skills

GTM strategy

Product marketing

Trade marketing

Team management

Cross-department collaboration

Education

Diploma or Bachelor's Degree

Job description

About Us

PT FCL Internasional Indonesia is a fast-growing beauty company and the official distributor of renowned beauty brands such as Focallure, Pinkflash, and Focalskin. We are dedicated to providing innovative, high-quality, and affordable cosmetics and skincare products that cater to the evolving needs of consumers and global beauty trends. Through our strong presence in retail, e-commerce, and modern trade channels, we continue to expand our reach and deliver beauty products to customers across Indonesia.

Responsibilities

Responsible for the GTM strategy of Indonesia's offline market, and formulate the launch and marketing strategies for new products and key products based on the conditions of consumers, competing products and channels.

Responsible for product marketing and the creation of key individual products, formulate product positioning, core selling points, pricing, promotions, distribution and terminal promotion plans, and drive rapid ramp up of products.

Gain in-depth insights into Indonesia's GT, MT and MTI markets as well as the characteristics of different regions, and formulate promotion strategies for key products, key regions and key stores for the distribution team.

Collaborate with the Sales, Distributor, BA, Training and Marketing teams to drive the product from Sell In to terminal sales boost (Sell Out).

Responsible for offline product activities, promotions and terminal promotion strategies to enhance the market exposure and sales conversion of key products.

Fast-growing beauty company with strong expansion in Indonesia.

Opportunity to work closely with Sales, GTM, and Retail Operations teams.

Direct impact on business growth and retail excellence initiatives.

Dynamic and entrepreneurial working environment.

Requirements

Diploma or Bachelor's Degree in any discipline.

Minimum 5 years of experience in GTM, Product Marketing, and Trade Marketing in FMCG, Beauty, or related industries.

Familiar with the local market in Indonesia, with in-depth knowledge of GT, MT and MTI channels.

Have experience in team management and cross-departmental collaboration.