Product Marketing Manager

PT. HITACHI SAKTI ENERGY INDONESIA; Jakarta Utara; Hybrid; IDR 180,000,000 - 340,000,000; Full time

Job summary

ABB in Indonesia is seeking a senior Product Marketing leader to represent global divisions and drive sales growth. You will oversee sales and marketing activities, support the Sales organization, and implement product marketing strategies aligned with global direction.

The role requires a strong background in go-to-market planning, product positioning, and value-based selling, with fluency in English and Bahasa Indonesia.

Qualifications

• Bachelor’s degree in Electrical Engineering, Marketing, or Business Administration.
• 8–10+ years in product marketing, sales, business development, or commercial management in electrical, electrification, power distribution, or industrial automation.
• Strong understanding of go-to-market strategies, product positioning, value-based selling, and market development.
• Proven track record of driving sales growth, profitability, market share expansion, and customer satisfaction.
• Excellent communication, presentation, negotiation, and leadership skills in English and Bahasa Indonesia.

Responsibilities

• Represent global divisions in the country to drive sales and market growth.
• Oversee sales and marketing activities and support Sales organizations in driving sales and services.
• Define, plan, and implement product marketing strategies in line with global strategy.
• Focus on metrics like demand orders, growth margin, net price variance, NPS, inventory turns, and on-time delivery.
• Collaborate across local divisions and business units to coordinate opportunities.

Skills

Go-to-market strategies

Product marketing

Sales growth

Stakeholder management

Leadership

English & Bahasa Indonesia

Education

Bachelor's degree in Electrical Engineering

Marketing

Business Administration

Job description

About ABB

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Business Manager - Commercial and Operations

Your role and responsibilities

In this role, you will have the opportunity to represent global divisions in the country to drive sales and market growth. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.

The work model for the role is #LI-Hybrid

This role is contributing to the Electrification Distribution Solutions Division in Indonesia.

You will be mainly accountable for:

• Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Focusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.
• Evaluating market opportunities, determining appropriate activities aligned with the overall strategy, and coordinating opportunities across local divisions and local business units, as appropriate.
• Ensuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.

Qualifications for the role

• Bachelor’s degree in Electrical Engineering, Marketing, Business Administration, or a related field.
• Minimum 8-10 years of experience in product marketing, sales, business development, or commercial management within the electrical, electrification, power distribution, or industrial automation industry.
• Strong understanding of go-to-market strategies, product positioning, value-based selling, and market development.
• Proven track record of driving sales growth, profitability, market share expansion, and customer satisfaction.
• Ability to analyze market trends, identify business opportunities, and develop effective growth strategies.
• Strong stakeholder management and collaboration skills, with the ability to work effectively across global, regional, and local teams.
• Excellent communication, presentation, negotiation, and leadership skills, with fluency in English and Bahasa Indonesia.

What's in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

#ABBCareers #RunwithABB#Runwhatrunstheworld

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?