PR KOL Specialist

Rocketindo; Jakarta Pusat; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Rocketindo in Indonesia is seeking a PR & KOL Specialist to grow our beauty brands through strategic influencer partnerships and public relations initiatives. You will build relationships with creators, media, and communities while driving brand awareness through campaigns and product seeding.

You will manage end-to-end influencer campaigns, negotiate terms, coordinate content delivery, and monitor performance, staying ahead of beauty trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Responsibilities

• Develop and execute PR and KOL strategies for beauty brands.
• Identify, source, and manage KOLs, influencers, media, and brand partners.
• Plan and execute product seeding and PR gifting campaigns.
• Build and maintain long-term relationships with influencers and media.
• Negotiate collaboration terms, deliverables, timelines, and budgets.
• Coordinate campaign execution from outreach to content delivery.
• Monitor campaign performance and prepare post-campaign reports.
• Stay updated on beauty trends, creator landscape, and social media trends.
• Collaborate closely with Brand, Social Media teams.

Education

Bachelor's degree in Marketing/Communications/Public Relations

Tools

Influencer campaign tools

Campaign tracking software

Job description

About the Role

We're looking for a PR & KOL Specialist to help grow our beauty brands through strategic influencer partnerships and public relations initiatives.

In this role, you'll build meaningful relationships with creators, media, and communities while driving brand awareness through impactful campaigns and product seeding.

Responsibilities

• Develop and execute PR and KOL strategies for beauty brands.
• Identify, source, and manage KOLs, influencers, media, and brand partners.
• Plan and execute product seeding and PR gifting campaigns.
• Build and maintain long-term relationships with influencers and media.
• Negotiate collaboration terms, deliverables, timelines, and budgets.
• Coordinate campaign execution from outreach to content delivery.
• Monitor campaign performance and prepare post-campaign reports.
• Stay updated on beauty trends, creator landscape, and social media trends.
• Collaborate closely with Brand, Social Media teams.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 2 years of experience in PR, KOL, Influencer Marketing, or Brand Marketing.
• Experience handling influencer campaigns from planning to execution.
• Strong negotiation and communication skills.
• Excellent networking and relationship-building abilities.
• Organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Passion for beauty, skincare, cosmetics, and social media trends.

Nice to Have

• Experience in the beauty, skincare, or cosmetics industry.
• Existing network of beauty influencers, creators, or media.
• Familiarity with TikTok, Instagram, and beauty community trends.
• Experience using influencer marketing or campaign tracking tools.

With 8 years of expertise, Rocketindo streamlines market entry for international and local brands in Indonesia. We leverage insights and a broad network to boost sales, offering end-to-end B2B and B2C services.