Social Media & KOL Specialist

PT DUNIA KECANTIKAN INDONESIA; Jakarta Utara; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

Beauty World is Indonesia’s leading one-stop partner for aesthetic, beauty, and wellness professionals. We are seeking a Social Media Specialist in Jakarta to develop and execute a dynamic content calendar that aligns with our marketing strategy.

You will create on-brand visuals and captions, engage with followers, collaborate with influencers, and optimize campaigns using analytics to boost reach, engagement, and conversions.

Qualifications

• Minimum 2 years of experience as a Social Media Specialist, preferably in the beauty industry or healthcare products.
• Strong understanding of beauty industry trends, algorithms, and best practices.
• Proficiency in content creation, copywriting, and basic video editing.
• Experience using social media management tools, Canva, and CapCut.
• Strong communication and community engagement skills.
• Creative mindset with an eye for aesthetics and branding.
• Ability to work in a fast-paced environment and meet deadlines.
• Familiarity with paid social media advertising is a plus.

Responsibilities

• Develop and execute a social media content calendar aligned with the brand’s marketing strategy.
• Create compelling, visually appealing, and on-brand content, including images, videos, reels, and captions.
• Stay up-to-date with beauty trends and create relevant content.
• Manage and monitor social media accounts (Instagram, TikTok, Facebook, YouTube, etc.) & KOL
• Engage with followers, respond to comments and DMs, and build an active online community.
• Develop relationships with beauty influencers, brand ambassadors, and key industry figures.
• Implement strategies to increase engagement, follower growth, and brand loyalty.
• Plan and execute social media campaigns to promote product launches, events, and collaborations.
• Optimize content for performance, leveraging analytics and insights to improve engagement and reach.
• Run social media ads and promotions to enhance visibility and conversions.
• Work closely with the marketing team to align social media initiatives with broader brand goals.
• Track and analyze social media performance using tools like Meta Business Suite, Google Analytics, and TikTok Analytics.
• Provide insights and recommendations for content optimization based on engagement and conversion data.
• Stay updated on algorithm changes and adapt strategies accordingly.

Skills

Social Media Management

Content Creation

Copywriting

Video Editing

Community Engagement

Trend Analysis

Tools

Canva

CapCut

Meta Business Suite

Google Analytics

TikTok Analytics

Job description

Develop and execute a social media content calendar aligned with the brand’s marketing strategy.

Create compelling, visually appealing, and on-brand content, including images, videos, reels, and captions.

Stay up-to-date with beauty trends and create relevant content.

2. Community Engagement & Growth

Manage and monitor social media accounts (Instagram, TikTok, Facebook, YouTube, etc.) & KOL

Engage with followers, respond to comments and DMs, and build an active online community.

Develop relationships with beauty influencers, brand ambassadors, and key industry figures.

Implement strategies to increase engagement, follower growth, and brand loyalty.

Plan and execute social media campaigns to promote product launches, events, and collaborations.

Optimize content for performance, leveraging analytics and insights to improve engagement and reach.

Run social media ads and promotions to enhance visibility and conversions.

Work closely with the marketing team to align social media initiatives with broader brand goals.

4. Analytics & Reporting

Track and analyze social media performance using tools like Meta Business Suite, Google Analytics, and TikTok Analytics.

Provide insights and recommendations for content optimization based on engagement and conversion data.

Stay updated on algorithm changes and adapt strategies accordingly.

Job Qualification

Minimum 2 years of experience as a Social Media Specialist, preferably in the beauty industry or healthcare (medicine, supplement) product.

Strong understanding of social media trends, algorithms, and best practices in the beauty industry.

Proficiency in content creation, copywriting, and basic video editing.

Experience using social media management tools, Canva, and Capcut.

Strong communication and community engagement skills.

Creative mindset with an eye for aesthetics and branding.

Ability to work in a fast-paced environment and meet deadlines.

Familiarity with paid social media advertising is a plus.

Hair & Beauty Services 51-100 employees

Beauty World is Indonesia’s leading one-stop partner for aesthetic, beauty, and wellness professionals. With the most complete range of premium equipment, accessories, and cosmetics, Beauty World pioneers a creative one-stop beauty shopping concept for salons, clinics, and spas. As an exclusive distributor of top global brands from Germany, Italy, Cyprus, and Korea, Beauty World is also supported by its three trusted aesthetic clinics: Ministry, Edmee, and Timeless — reflecting its commitment to excellence, innovation, and professional beauty care.

Beauty World is Indonesia’s leading one-stop partner for aesthetic, beauty, and wellness professionals. With the most complete range of premium equipment, accessories, and cosmetics, Beauty World pioneers a creative one-stop beauty shopping concept for salons, clinics, and spas. As an exclusive distributor of top global brands from Germany, Italy, Cyprus, and Korea, Beauty World is also supported by its three trusted aesthetic clinics: Ministry, Edmee, and Timeless — reflecting its commitment to excellence, innovation, and professional beauty care.