PR & GUEST RELATIONS F&B

PT LAROCHELLE INDO LBP; Jakarta Utara; On-site; IDR 133,920,000 - 267,840,000; Full time

Job summary

PT Larochelle Indo LBP in Jakarta seeks a highly social PR & Guest Relations advocate to be on the floor, greeting guests, building genuine relationships and turning guests into regulars and ambassadors.

The role focuses on community building, events, and word-of-mouth—not a traditional PR job. You’ll network with creatives, influencers and hospitality professionals to generate traffic, repeat visits and revenue across our Paris Bistro, Paris Café and Paris Sorbet concepts.

Qualifications

• Extremely social and charismatic.
• Excellent at building long-term relationships.
• Comfortable speaking English and Bahasa Indonesia.
• Well connected in Jakarta and nightlife/hospitality.

Responsibilities

• Be highly present and active on the floor.
• Welcome and engage with guests; remember names and occasions.
• Build genuine relationships and drive repeat visits.
• Develop a strong customer network and manage guest follow-ups.
• Plan and host events; promote partnerships and PR outreach.

Skills

People skills

Networking

Communication

English

Bahasa Indonesia

Job description

The PR & Guest Relations is the face of our restaurants on the floor.

This is not a traditional PR role. The focus is on being present in the venues, meeting people, building genuine relationships and turning guests into regulars and ambassadors.

The ultimate goal is to increase traffic, repeat visits and sales by building a strong customer community around our restaurants.

KEY RESPONSIBILITIES

1. Guest Relations

Be highly present and active on the floor.

Welcome and engage with guests.

Build genuine relationships with customers.

Remember names, preferences and important occasions.

Make regulars feel recognized and valued.

Connect guests with each other and create a naturally social atmosphere.

Build and maintain a strong database of customers and contacts.

Follow up with guests and give them reasons to return.

Drive repeat visits, group bookings and special occasions.

Identify high-value customers and potential regulars.

Personally invite relevant guests to events, new launches and special nights.

Contribute directly to increasing covers and average spend.

3. Community & Networking

Continuously develop a strong network in Jakarta.

Build relationships with creatives, entrepreneurs, hospitality professionals, DJs, artists, influencers and tastemakers.

Turn personal relationships into genuine traffic and word-of-mouth for our restaurants.

Develop long-term relationships rather than one-off influencer collaborations.

4. Events & PR

Help create and promote events that generate traffic and conversation.

Build guest lists and personally invite relevant people.

Host and look after guests during events.

Develop relationships with media, creators and potential brand partners.

Generate organic PR and word-of-mouth.

5. Brand Experience

Help make our restaurants feel like social destinations, not simply places to eat.

The PR should actively contribute to the energy of the room, introduce people, create connections and make guests want to come back.

KEY KPIs

New regular customers

Repeat visits

Covers generated through personal relationships

Group & private bookings

Revenue generated through managed relationships

Organic referrals and word-of-mouth

Quality and growth of personal network

IDEAL PROFILE

We are looking for someone who is:

Extremely social and charismatic

Naturally good at talking to people

Energetic and proactive

Commercially minded

Well connected in Jakarta

Comfortable in nightlife and hospitality

Excellent at building long‑term relationships

Comfortable speaking English and Bahasa Indonesia

Personality and networking ability are more important than having a traditional PR background.

THE OBJECTIVE

Build the community → create the habit → drive the revenue.

The goal is to make our restaurants places where people know the team, feel recognized, want to come back and naturally bring their friends.

PT Larochelle Indo is a Jakarta-based hospitality group operating modern French-inspired food & beverage concepts. Our portfolio includes Paris Bistro, Paris Café, and Paris Sorbet, each offering a distinct dining experience, from bistro-style meals to café culture and artisanal desserts.

We are committed to quality, consistency, and team development, with a strong focus on sustainable growth and delivering memorable guest experiences.

PT Larochelle Indo is a Jakarta-based hospitality group operating modern French-inspired food & beverage concepts. Our portfolio includes Paris Bistro, Paris Café, and Paris Sorbet, each offering a distinct dining experience, from bistro-style meals to café culture and artisanal desserts.

We are committed to quality, consistency, and team development, with a strong focus on sustainable growth and delivering memorable guest experiences.