Digital Marketing Specialist

PT Cipta Kreasisandang Mandiri (OSELLA); Jakarta Utara; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

PT Cipta Kreasisandang Mandiri (OSELLA) is seeking a Digital Marketing Specialist to lead paid advertising campaigns across Meta, Google, TikTok, and more. The role emphasizes ROAS optimization, budget control, and data-driven decisions to drive awareness and sales in the e-commerce space.

You will coordinate with content teams for aligned promotions and livestreams, and provide actionable insights via daily to monthly reports.

Qualifications

• Minimum 1-2 years of experience in digital marketing, preferably in e-commerce.
• Strong understanding of digital marketing fundamentals and the e-commerce ecosystem.
• Hands-on experience in managing and optimizing paid advertising campaigns across Meta Ads, Google Ads, and other platforms.
• Ability to analyze data and advertising/sales performance reports to improve ROAS and CPA.

Responsibilities

• Run paid ads across Meta, TikTok, Facebook, Google, and Instagram to optimize ROAS.
• Plan, execute, and analyze campaigns including promos and livestream integration.
• Coordinate with content teams for synchronized promos and broadcasts.
• Provide insights and recommendations to improve performance and reports.
• Manage budgets and monitor KPIs like CTR and conversion rate.

Skills

Paid advertising

ROAS optimization

Budget management

Data analysis

Content creation

Excel/Sheets

Team collaboration

Tools

Meta Business Manager

Google Ads

Google Analytics

SEO tools

Livestream platforms

Job description

Running Paid Ads (Meta, Tiktok, Facebook, Google, IG) to optimize ROAS

Campaign Execution & Analysis (Setup campaign, budget control and analysis

Content/Campaign Planning & Strategy > Ensure content/promo/ads/livestreamsynchronized and meet target (awareness, traffic, convertion, etc.)

Control and guide livestream hosts (Live Themes, Script, Highlight/Product Focus, CTA &Promotion)

Coordinate with Agency (Photoshoot, KOL, etc.)

Promo copywriting and Broadcast (Create promotion copywriting for broadcast/blast withpersuasive promo messaging)

Coordinate with other team/division to ensure promo/products matches with promotionsetup

Provide insights and recommendation improvement

Data & Report (Daily performance, weekly & monthly report)

Minimum 1-2 years of experience as a Digital Marketing Specialist, preferably ine-commerce

Strong understanding of digital marketing fundamentals and the e-commerce ecosystem

Hands-on experience in managing and optimizing paid advertising campaigns, including:

Meta Ads (Facebook & Instagram)

Google Ads

Proven experience in planning, executing, and evaluating marketplace campaigns (FlashSale, Payday, Double Date, Monthly Campaigns, etc.)

Ability to manage and optimize advertising budgets with a performance-driven approach(ROAS, CPA, CTR, Conversion Rate, etc.)

Comfortable working with data and analyzing advertising and sales performance reports

Familiar with digital marketing tools such as Google Analytics, Meta Business Manager,Google Ads, and basic SEO tools

Able to create simple content or ad copy for promotional needs

Proficient in Microsoft Excel / Google Sheets for basic data analysis

Good communication skills and ability to work independently and as part of a team

Highly organized, detail-oriented, and accustomed to working with targets and deadlines

With a long experience in Retail Fashion, PT Cipta Kreasi Sandang Mandiri keep updating its Organization Structure to keep dinamically moving forward through many changes.

If you have a youth spirit, dinamic, love challenges, we invite you to join our force in CKSM.

With a long experience in Retail Fashion, PT Cipta Kreasi Sandang Mandiri keep updating its Organization Structure to keep dinamically moving forward through many changes.

If you have a youth spirit, dinamic, love challenges, we invite you to join our force in CKSM.