Performance Marketing Specialist

GRIITY; Jakarta Pusat; Hybrid; IDR 120.000.000 - 180.000.000; Vollzeit

Zusammenfassung

Griity, a growth marketing agency in Jakarta, is seeking a Performance Marketing Specialist to plan, execute and optimize campaigns across search, social, and display. Hybrid role requiring collaboration with account managers, creatives, and content teams to drive client ROI.

You will manage budgets, run A/B tests, analyze KPIs, and deliver data-driven insights to improve performance for SMEs across various industries.

Qualifikationen

• Strong skills in performance marketing and digital advertising across Google Ads, Meta Ads, and other networks.
• Proficiency in analytics and reporting tools to track KPIs and present data-driven recommendations.
• Experience with campaign planning, budgeting, and optimization including A/B testing and audience segmentation.
• Solid understanding of growth marketing principles, funnel strategy, and customer acquisition for SMEs.

Aufgaben

• Plan, execute, and optimize performance marketing campaigns across digital channels (search, social, display).
• Manage ad budgets, set up and monitor campaigns, and analyze performance data.
• Collaborate with account managers, creatives, and content teams to align with client objectives.
• Run A/B tests, refine audiences, and continuously improve ROI with actionable insights.

Kenntnisse

Performance marketing

Digital advertising

Analytics & reporting

Campaign planning & budgeting

A/B testing

Cross-functional collaboration

Ausbildung

Bachelor’s degree (Marketing/Business/Communications)

Tools

Google Ads

Meta Ads

Jobbeschreibung

Company Description

Griity is a growth marketing agency dedicated to helping small and medium businesses become sustainable, long-term brands. The team focuses on data-driven strategies that support business growth while building strong brand foundations. Griity partners closely with clients to understand their goals and design tailored marketing solutions. The agency values creativity, measurable impact, and continuous learning. Team members are encouraged to experiment, optimize, and contribute to meaningful client outcomes.

Role Description

The Performance Marketing Specialist is a full-time role based in Jakarta, Indonesia, with a hybrid work arrangement that allows a mix of in-office and work-from-home days. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels such as search, social, and display. Day-to-day tasks include managing ad budgets, setting up and monitoring campaigns, analyzing performance data, and preparing reports with actionable insights. The specialist will collaborate with account managers, creatives, and content teams to develop high-performing strategies that align with client objectives. The role also involves A/B testing, audience targeting, and continuous refinement of campaigns to improve ROI and support client growth.

Qualifications

• Strong skills in performance marketing and digital advertising, including managing campaigns on platforms such as Google Ads, Meta Ads, and other relevant ad networks.
• Proficiency in analytics and reporting tools to track KPIs, interpret data, and present clear, data-driven recommendations to internal teams and clients.
• Experience with campaign planning, budgeting, and optimization, including A/B testing, audience segmentation, and conversion rate improvement.
• Solid understanding of growth marketing principles, including funnel strategy, customer acquisition, and retention tactics for small and medium businesses.
• Effective collaboration and communication skills, with the ability to work cross-functionally with creative, content, and account management teams.
• Organized and detail-oriented, capable of managing multiple campaigns and deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience in agency settings or working with diverse industry clients is an advantage; familiarity with the Indonesian digital landscape is beneficial.
• Comfort working in a hybrid setup in Jakarta, with the ability to adapt to both in-office collaboration and remote work.