Performance Marketing Analyst

Cartrack; Jakarta Selatan; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Cartrack, a world-leading smart mobility SaaS company, is seeking a Performance Marketing Analyst to drive lead generation across Google Ads, Facebook, and TikTok. You will collaborate with sales and creative teams to craft campaigns, optimize landing pages, and ensure alignment between targeting, ad creative, and messaging.

You will analyze performance data, run A/B tests, manage budgets, and generate reports on cost per lead and conversions.

Qualifications

• Experience in performance marketing or lead generation.
• Proficiency with Facebook Ads, Google Ads and TikTok Ads.
• Strong analytical skills to interpret data and optimize campaigns.
• Excellent communication and collaboration with creative and sales teams.
• Detail-oriented with strong organizational skills.

Responsibilities

• Plan, create and execute lead generation campaigns across Google Ads, Facebook, and TikTok.
• Ensure targeting, ad creatives and landing pages are aligned.
• Monitor and manage ad spend for performance and lead quality.
• Identify and scale high-performing campaigns to increase qualified leads.
• Analyze performance data to uncover trends and optimize campaigns.
• Conduct A/B tests on ads and landing pages to uncover insights.
• Generate detailed reports tracking cost per lead and conversions.
• Set up accurate tracking and reporting with Google Analytics and CRM.
• Collaborate with sales and creative teams to improve lead quality.
• Stay informed about industry trends and platform updates.

Skills

Performance marketing

Lead generation

Digital advertising platforms

Data analysis

Campaign optimization

Communication

Collaboration

Time management

Problem solving

Proactive attitude

Tools

Google Analytics

CRM platforms

Job description

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Performance Marketing Analyst to join our team. Our teams are collaborative, vibrant and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency.

Responsibilities

• Plan, create and execute lead generation campaigns across platforms like Google Ads, Facebook, and Tiktok
• Ensure that targeting, ad creatives and landing pages work seamlessly together
• Monitor and manage ad spend to ensure resources are utilized efficiently, prioritizing performance and lead quality.
• Identify and scale high-performing campaigns to increase the volume of qualified leads.
• Analyze performance data to uncover trends, evaluate lead quality, and continuously optimize campaigns for better results.
• Conduct A/B tests on ad creatives, messaging, and landing pages to uncover insights that drive campaign improvements.
• Generate detailed reports to track metrics like cost per lead and conversion rates, providing actionable insights for further optimization.
• Set up accurate tracking and reporting using tools like Google Analytics and CRM platforms to ensure the effectiveness of lead generation efforts.
• Work with creative team to develop compelling ads that resonate with target audiences and encourage engagement.
• Collaborate closely with the sales team to ensure leads are converting effectively, while implementing strategies to enhance lead quality when needed.
• Stay informed about industry trends, competitor strategies, and platform updates to inspire fresh and innovative campaign ideas.

Qualifications and Skills

• Proficient in english for effective communication and reporting across global markets.
• Proven experience in performance marketing or lead generation, with a strong focus on digital advertising platforms like Facebook Ads, Google Ads, and Tiktok Ads.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with creative and sales teams.
• Detail-oriented with strong organizational skills, capable of managing multiple campaigns and tasks simultaneously.
• Results-driven mindset with the ability to focus on achieving qualified lead volume and conversion goals.
• Ability to troubleshoot and solve problems quickly, especially under tight deadlines.
• Proactive attitude with a passion for staying updated on the latest trends and best practices in digital marketing and lead generation.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!