Growth-Oriented Performance Marketing Analyst

Cartrack

Jakarta Selatan

On-site

IDR 180,000,000 - 300,000,000

Full time

5 days ago

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Job summary

Cartrack, a world-leading smart mobility SaaS company, is seeking a Performance Marketing Analyst to drive lead generation across Google Ads, Facebook, and TikTok. You will collaborate with sales and creative teams to craft campaigns, optimize landing pages, and ensure alignment between targeting, ad creative, and messaging.

You will analyze performance data, run A/B tests, manage budgets, and generate reports on cost per lead and conversions.

Qualifications

Experience in performance marketing or lead generation.
Proficiency with Facebook Ads, Google Ads and TikTok Ads.
Strong analytical skills to interpret data and optimize campaigns.
Excellent communication and collaboration with creative and sales teams.
Detail-oriented with strong organizational skills.

Responsibilities

Plan, create and execute lead generation campaigns across Google Ads, Facebook, and TikTok.
Ensure targeting, ad creatives and landing pages are aligned.
Monitor and manage ad spend for performance and lead quality.
Identify and scale high-performing campaigns to increase qualified leads.
Analyze performance data to uncover trends and optimize campaigns.
Conduct A/B tests on ads and landing pages to uncover insights.
Generate detailed reports tracking cost per lead and conversions.
Set up accurate tracking and reporting with Google Analytics and CRM.
Collaborate with sales and creative teams to improve lead quality.
Stay informed about industry trends and platform updates.