Performance Marketing Analyst

Cartrack Technologies Indonesia; Jakarta Utara; On-site; IDR 150,000,000 - 270,000,000; Full time

Job summary

Cartrack South East Asia is seeking a Performance Marketing Analyst to join our Jakarta-based team. You will plan and execute lead generation campaigns across Google Ads, Facebook, and TikTok, ensuring targeting and landing pages work together to drive high-quality leads.

You will monitor ad spend, analyze performance data, run A/B tests, and generate reports with actionable insights. Collaboration with sales and creative teams is essential to optimize campaigns and improve lead conversion

Qualifications

• Proven experience in performance marketing or lead generation, with a focus on Facebook Ads, Google Ads, and TikTok Ads.
• Proficient in English for effective communication and reporting.
• Strong analytical and data-driven decision making.
• Excellent communication and collaboration with creative and sales teams.
• Detail-oriented with ability to manage multiple campaigns.

Responsibilities

• Plan, create and execute lead generation campaigns across platforms like Google Ads, Facebook, and TikTok.
• Monitor and manage ad spend to maximize performance and lead quality.
• Identify and scale high-performing campaigns to increase qualified leads.
• Analyze performance data to uncover trends and optimize campaigns.
• Set up accurate tracking and reporting using Google Analytics and CRM platforms.
• Collaborate with the sales team to improve lead conversion and quality.

Skills

Performance marketing

Lead generation

Data analysis

Campaign optimization

Cross-functional collaboration

English communication

Tools

Google Ads

Facebook Ads

TikTok Ads

Job description

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Performance Marketing Analyst to join our team. Our teams are collaborative, vibrant and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency

Responsibilities

Plan, create and execute lead generation campaigns across platforms like Google Ads, Facebook, and Tiktok

Ensure that targeting, ad creatives and landing pages work seamlessly together

Monitor and manage ad spend to ensure resources are utilized efficiently, prioritizing performance and lead quality.

Identify and scale high-performing campaigns to increase the volume of qualified leads.

Analyze performance data to uncover trends, evaluate lead quality, and continuously optimize campaigns for better results.

Conduct A/B tests on ad creatives, messaging, and landing pages to uncover insights that drive campaign improvements.

Generate detailed reports to track metrics like cost per lead and conversion rates, providing actionable insights for further optimization.

Set up accurate tracking and reporting using tools like Google Analytics and CRM platforms to ensure the effectiveness of lead generation efforts.

Work with creative team to develop compelling ads that resonate with target audiences and encourage engagement

Collaborate closely with the sales team to ensure leads are converting effectively, while implementing strategies to enhance lead quality when needed

Stay informed about industry trends, competitor strategies, and platform updates to inspire fresh and innovative campaign ideas

Qualifications and Skills

Proficient in english for effective communication and reporting across global markets.

Proven experience in performance marketing or lead generation, with a strong focus on digital advertising platforms like Facebook Ads, Google Ads, and Tiktok Ads.

Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Excellent communication and collaboration skills to work effectively with creative and sales teams.

Detail-oriented with strong organizational skills, capable of managing multiple campaigns and tasks simultaneously.

Results-driven mindset with the ability to focus on achieving qualified lead volume and conversion goals.

Ability to troubleshoot and solve problems quickly, especially under tight deadlines.

Proactive attitude with a passion for staying updated on the latest trends and best practices in digital marketing and lead generation.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

PT Cartrack South East Asia is part of Cartrack Holdings Ltd., a global telematics company that operates in 23 countries. We provide a comprehensive fleet management system that includes real-time GPS tracking and data analytics. We develop our integrated Software-as-a-Service (SaaS) platform and manufacture our best-quality IoT devices internally.

In Indonesia, we have a head office in Jakarta and a branch office in Surabaya. As our business grows fast, we also place our representatives in several other areas in Indonesia. Joining our team, you will work in a multinational, dynamic, and positive environment, with career advancement opportunities both locally and regionally.

PT Cartrack South East Asia is part of Cartrack Holdings Ltd., a global telematics company that operates in 23 countries. We provide a comprehensive fleet management system that includes real-time GPS tracking and data analytics. We develop our integrated Software-as-a-Service (SaaS) platform and manufacture our best-quality IoT devices internally.

In Indonesia, we have a head office in Jakarta and a branch office in Surabaya. As our business grows fast, we also place our representatives in several other areas in Indonesia. Joining our team, you will work in a multinational, dynamic, and positive environment, with career advancement opportunities both locally and regionally.