Performance Marketing

Pengiklan Anonim; Jakarta Utara; On-site; IDR 89,280,000 - 156,240,000; Full time

Benefits offered by this job

Competitive compensation package

Professional development

Collaborative work environment

Exposure to data-driven marketing

Job summary

Pengiklan Anonim is seeking a results-oriented Performance Marketing Specialist to drive lead generation and customer acquisition through strategic digital campaigns. You will plan, execute, analyze, and optimize activities across Google Ads, Meta Ads, SEO, and other online channels to maximize ROI.

The role requires 2–3 years of experience in performance marketing, strong analytical skills, and the ability to coordinate with cross-functional teams.

Qualifications

• 2–3 years of performance marketing experience.
• Strong knowledge of Google Ads, SEO, GA, GTM, and attribution models.
• Ability to analyze data and translate insights into actionable strategies.
• Experience with CRM or Marketing Automation is a plus.
• Healthcare/beauty industry experience is advantageous.

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, SEO, and other platforms to generate leads and revenue.
• Monitor, analyze, and improve campaign performance, website traffic, and conversion funnels.
• Conduct market research and competitor analysis to identify growth opportunities.
• Perform A/B testing on ad creatives, landing pages, audiences, and strategies.
• Manage and optimize marketing budgets to maximize ROI and ROAS.
• Use Google Analytics, GTM, and related tools to track performance and derive insights.
• Collaborate with Content, Creative, Sales, and CRM teams to align marketing with business goals.
• Prepare regular performance reports and data-driven recommendations.
• Stay updated on digital marketing trends and algorithm changes.

Skills

Performance Marketing

SEM

Analytics

Campaign Management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Conversion Tracking

SEO

Job description

A leading healthcare and aesthetic services provider committed to delivering exceptional patient experiences through innovation, excellence, and continuous growth. We combine medical expertise with modern marketing strategies to strengthen brand presence, expand customer reach, and drive sustainable business growth. Our team is passionate about leveraging data-driven insights and creative solutions to connect with customers and achieve measurable results.

About the Role

We are seeking a talented and results-oriented Performance Marketing Specialist to join our Marketing team. This role plays a key part in driving lead generation, customer acquisition, and business growth through strategic digital marketing initiatives. The ideal candidate will be responsible for planning, executing, analyzing, and optimizing digital campaigns across various online channels to maximize performance and return on investment.

Key Responsibilities

• Develop, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, SEO, and other relevant digital platforms to achieve lead generation and revenue targets.
• Monitor, analyze, and improve campaign performance, website traffic, and conversion funnels using analytics tools and performance metrics.
• Conduct market research, competitor analysis, and industry trend monitoring to identify opportunities for growth and campaign optimization.
• Perform A/B testing on ad creatives, landing pages, audiences, and campaign strategies to improve conversion rates and campaign effectiveness.
• Manage and optimize marketing budgets to maximize Return on Investment (ROI) and Return on Ad Spend (ROAS).
• Utilize Google Analytics, Google Tag Manager, and other analytics platforms to track campaign performance and generate actionable insights.
• Collaborate closely with Content, Creative, Sales, and CRM teams to ensure alignment between marketing initiatives and business objectives.
• Prepare regular campaign performance reports and provide data-driven recommendations to improve marketing outcomes.
• Stay updated with digital marketing trends, search engine algorithm changes, and emerging technologies to maintain competitive campaign performance.

What We're Looking For

• Bachelor's Degree in Marketing, Communication, Information Technology, Business, or a related field.
• Minimum 2–3 years of experience in Performance Marketing, SEM, Digital Marketing, or a related role.
• Proven experience managing and optimizing digital marketing campaigns with measurable business results.
• Strong understanding of Google Ads, SEO, Google Analytics, Google Tag Manager, Conversion Tracking, and Attribution Models.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Understanding of customer journeys, lead generation strategies, and marketing funnels.
• Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.
• Excellent communication and collaboration skills.
• Proactive, detail-oriented, and results-driven mindset.

Preferred Qualifications

• Experience managing Meta Ads and/or TikTok Ads campaigns.
• Knowledge of CRM platforms and Marketing Automation tools.
• Understanding of Landing Page Optimization and Conversion Rate Optimization (CRO).
• Basic copywriting skills.
• Basic knowledge of HTML, CSS, and website structures.
• Experience in healthcare, aesthetic, beauty, wellness, or service industries is an advantage.

What We Offer

• Competitive compensation package.
• Professional development and continuous learning opportunities.
• Collaborative and dynamic work environment.
• Opportunity to work with a growing healthcare and aesthetic brand.
• Exposure to data-driven marketing strategies and innovative digital campaigns.
• Career growth opportunities within the organization.