Paid Ads Specialist: Drive ROAS on Google & Meta

GTech; Jakarta Pusat; Hybrid; IDR 180,000,000 - 300,000,000; Full time

Job summary

GTech is seeking a Paid Ads Specialist to drive paid digital performance across Google and Meta platforms. You will plan, launch, monitor, and optimize campaigns to acquire users, reactivate dormant ones, and generate high-value conversions.

You will collaborate with brands, product, and creative teams, conduct keyword research, and manage budgets with a focus on ROAS, CPA, and CVR. Strong analytics and reporting skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 2 years of experience in Digital Ads/Performance Marketing.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of ROAS, CPA, CTR, and CVR and data-driven optimization.

Responsibilities

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Monitor daily performance and maximize ROAS.
• Conduct A/B tests for creatives, copy, bidding, and landing pages.
• Collaborate with brands, product, and creative teams to align messaging.
• Perform keyword research, benchmarking, and audience segmentation.
• Manage budgets across campaigns and platforms with efficient pacing.
• Ensure tracking and attribution via Google Tag Manager and Meta Pixel.
• Generate regular performance reports with insights and recommendations.

Skills

Google Ads

Meta Ads

ROAS optimization

Data analysis

A/B testing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Tag Manager

Meta Pixel

Google Analytics

Looker Studio

Job description

GTech is seeking a Paid Ads Specialist to drive paid digital performance across Google and Meta platforms. You will plan, launch, monitor, and optimize campaigns to acquire users, reactivate dormant ones, and generate high-value conversions.

You will collaborate with brands, product, and creative teams, conduct keyword research, and manage budgets with a focus on ROAS, CPA, and CVR. Strong analytics and reporting skills are essential.