Digital Marketing Ads

PT Ako Media Asia; Jakarta Pusat; In loco; IDR 120.000.000 - 240.000.000; Tempo pieno

Descrizione del lavoro

SALT is a Digital Transformation Company specialising in Marketing Technology. We seek a hands-on Digital Marketing Communication Specialist to drive qualified leads and support sales growth through integrated campaigns, content creation, and analytics.

You will coordinate with sales, product, and creative teams to optimize messaging across channels and measure impact. The role requires 2+ years in digital marketing, strong copywriting in English and Bahasa Indonesia, and proficiency with

Competenze

• Bachelor’s degree in Marketing, Communication, Business, or related field or equivalent experience.
• At least 2 years of digital marketing or marketing communication experience.
• Demonstrated experience generating leads via digital campaigns and supporting product launches.
• Strong copywriting and content creation in English and Bahasa Indonesia.
• Hands-on experience managing social accounts and creating visual/short-form video content.
• Practical knowledge of SEO, SEM, and AEO principles.
• Experience using GA4, GSC, Google Ads, and Meta Ads Manager.
• Understanding of marketing funnels, landing pages, conversion tracking, and lead nurturing.

Mansioni

• Plan, execute, and optimise integrated marketing campaigns that generate qualified leads and support sales growth.
• Manage product launches, promotions, webinars, events, and marketing activities across channels.
• Create engaging content for social media, websites, landing pages, emails, ads, and sales materials.
• Manage social accounts with content calendars, publishing, engagement, and performance tracking.
• Execute SEO, SEM, and AEO to improve visibility and drive conversions.
• Manage paid advertising campaigns, budgets, targeting, and optimisation.
• Monitor campaign performance using GA4 and other analytics tools; track lead quality and cost per lead.
• Collaborate with sales, product, and creative teams to align messaging and improve results.
• Use performance insights to refine campaigns, content, targeting, and conversion activities.

Conoscenze

Lead gen

Digital marketing

Copywriting

Social media

Content creation

SEO

SEM

AEO

GA4

Google Ads

Meta Ads Manager

Formazione

Bachelor's degree

Strumenti

Canva

CapCut

Adobe Creative Suite

Google Analytics 4

Google Search Console

Google Ads

Meta Ads Manager

Descrizione del lavoro

The Digital Marketing Communication Specialist will drive qualified lead generation and support sales growth through integrated marketing campaigns, product launches, content creation, social media, SEO, SEM, AEO, paid advertising, and performance analytics. This hands‑on role will communicate product value, attract relevant audiences, improve conversions, and collaborate closely with sales, product, and creative teams.

Key responsibilities

Plan, execute, and optimise integrated marketing campaigns that generate qualified leads and support sales growth.

Manage product launches, promotions, webinars, events, and other marketing activities across multiple channels.

Create engaging content for social media, websites, landing pages, email campaigns, advertisements, and sales materials.

Manage social media accounts, including content calendars, publishing, community engagement, and performance tracking across Instagram, TikTok, and LinkedIn.

Execute SEO, SEM, and AEO activities to improve visibility, attract relevant audiences, and drive conversions.

Manage paid advertising campaigns, budgets, targeting, and optimisation.

Monitor campaign performance using Google Analytics 4 and other analytics tools, tracking lead quality, conversion rates, and cost per lead.

Collaborate with sales, product, and creative teams to align messaging, follow up on leads, and improve campaign results.

Use performance insights to refine campaigns, content, targeting, and conversion activities.

What we're looking for

Bachelor’s degree in Marketing, Communication, Business, or a related field, or equivalent relevant experience.

At least 2 years of experience in digital marketing, marketing communication, or a similar role.

Demonstrated experience generating leads through digital marketing campaigns and supporting product launches.

Strong copywriting and content creation skills in English and Bahasa Indonesia.

Hands‑on experience managing social media accounts and creating visual and short‑form video content using tools such as Canva, CapCut, or Adobe Creative Suite.

Practical knowledge of SEO, SEM, and AEO principles.

Experience using Google Analytics 4, Google Search Console, Google Ads, and Meta Ads Manager.

Understanding of marketing funnels, landing pages, conversion tracking, and lead nurturing.

Ability to interpret performance data and translate insights into practical improvements.

Strong project coordination, attention to detail, and time management skills.

Proactive, creative, collaborative, and comfortable taking ownership from planning through evaluation.

A portfolio demonstrating relevant campaigns, content, social media work, and measurable results.

Experience in B2B marketing, technology, SaaS, digital products, or AI platforms is preferred.

Ability to use AI tools for research, content production, and campaign execution while reviewing outputs for accuracy and brand consistency is preferred.

SALT is a Digital Transformation Company which focusses on Marketing Technology. Our services ranges from Digital Technology Platform Development, Website/Mobile Apps Development, CRM, Chatbot (Machine Learning), Data Science, Technology Consulting, UX/UI, Design Systems and many other technologies.

We thrive in our marketing technology strategy, system integration and development capability. Our vision is to be the leading and most innovative technology company in Indonesia Our portfolio ranges from large company to enterprises.

We have helped our clients in developing sustainable marketing ecosystem platform to improve their business revenue as well as create efficiency in their operating costs. Our staff is highly trained individuals that have experience in overseas as well as Indonesia.

SALT is a Digital Transformation Company which focusses on Marketing Technology. Our services ranges from Digital Technology Platform Development, Website/Mobile Apps Development, CRM, Chatbot (Machine Learning), Data Science, Technology Consulting, UX/UI, Design Systems and many other technologies.

We thrive in our marketing technology strategy, system integration and development capability. Our vision is to be the leading and most innovative technology company in Indonesia Our portfolio ranges from large company to enterprises.

We have helped our clients in developing sustainable marketing ecosystem platform to improve their business revenue as well as create efficiency in their operating costs. Our staff is highly trained individuals that have experience in overseas as well as Indonesia.