Oneclicksmart: Digital Marketing (Interviewer) (Remote)

Remote Freelance; Tangerang; Remote; IDR 267,840,000 - 401,760,000; Full time

Benefits offered by this job

Fully remote work

Health insurance

Competitive salary

Job summary

Remote Freelance is seeking a Senior Digital Marketing Specialist for the hospitality sector. This fully remote role focuses on building campaigns that attract hotel guests and drive bookings across SEO, SEM, social media, content, and email marketing.

You will collaborate with teams to craft compelling narratives for travelers, optimize campaigns, and report on performance metrics from a remote setup.

Qualifications

• 4+ years of digital marketing experience, with hospitality/travel focus.
• Strong skills in SEO, SEM, social media, content, and email marketing.
• Proficiency with Google Analytics and data analysis tools.

Responsibilities

• Develop and execute digital marketing strategies to boost bookings and brand visibility.
• Manage SEO efforts including keyword research, on-page optimization, and link-building.
• Plan and optimize SEM campaigns for conversions and ROI across platforms.
• Lead social media activities: content, community, and paid campaigns.
• Create email marketing campaigns with segmentation, automation, and analysis.
• Produce engaging content for blogs and websites targeting travelers.
• Analyze campaign performance and extract insights to improve future efforts.
• Stay updated on digital marketing trends in hospitality and travel.

Skills

SEO

SEM

Social Media

Content Marketing

Email Marketing

Analytics

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

Senior Digital Marketing Specialist - Hospitality (Remote)

About the Role Our client, a rapidly growing travel technology company specializing in the hospitality sector, is looking for a talented Senior Digital Marketing Specialist to join their fully remote team. This role is crucial in developing and executing innovative digital marketing campaigns to attract and engage potential guests for our hotel partners. You will be responsible for driving online visibility, increasing direct bookings, and enhancing brand presence through various digital channels. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, and email marketing, with a proven ability to translate marketing strategies into measurable results. Working remotely, you will collaborate with internal teams and clients to craft compelling narratives and campaigns that resonate with target audiences in the Bogor region and beyond. This is an exciting opportunity for a seasoned digital marketer passionate about the hospitality industry to make a significant impact from a remote setting, contributing to the success of numerous hotel properties. You'll be at the forefront of digital innovation, shaping how hotels connect with travelers in an increasingly digital world.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive bookings for hospitality clients in Bogor.
• Manage and optimize Search Engine Optimization (SEO) efforts, including keyword research, on-page optimization, and link‑building strategies.
• Plan and execute Paid Search (SEM) campaigns across platforms like Google Ads, optimizing for conversions and ROI.
• Oversee social media marketing efforts, including content creation, community management, and paid social advertising campaigns.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Create engaging and relevant content for blogs, websites, and other digital platforms that speaks to travelers.
• Analyze marketing campaign performance using tools such as Google Analytics, identifying key trends and insights to inform future strategies.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the hospitality industry.
• Collaborate with graphic designers, web developers, and content creators to ensure cohesive and impactful campaign execution.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing, with a focus on the hospitality or travel industry.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Hands‑on experience with Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills with proficiency in Google Analytics and other data analysis tools.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
• Ability to work independently and manage multiple projects effectively in a remote environment.
• Experience targeting markets relevant to Bogor or similar popular tourist destinations is a plus.
• Portfolio showcasing successful digital marketing campaigns is highly desirable.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement.
• Health, dental, and vision insurance.