Spesialis Pemasaran Digital - Seo, Iklan & Konten

Pt Bumen Redja Abadi - Member Of New Armada Group; Jawa Barat; Remote; IDR 89,280,000 - 156,240,000; Full time

Job summary

Pt Bumen Redja Abadi - Member Of New Armada Group is seeking a Digital Marketing Specialist to drive their hospitality portfolio’s online presence from a fully remote capacity. You will craft and execute strategies that boost brand awareness, generate leads, and drive bookings while leveraging data to optimize campaigns.

The role requires hands-on experience in SEO, SEM, social media, email marketing, and content creation, with autonomy to collaborate with content and design teams.

Qualifications

• Proven experience as a Digital Marketing Specialist in hospitality preferred.
• Strong knowledge of SEO, SEM, and content marketing required.
• Experience with data-driven marketing and analytics tools is essential.

Responsibilities

• Develop and execute integrated digital marketing campaigns across SEO, SEM, social media, email, and content.
• Grow social media presence and produce engaging content to boost brand reach.
• Analyze website and campaign data using analytics tools and provide actionable insights.
• Perform keyword research and optimize on-page SEO to improve rankings.
• Manage paid advertising campaigns (PPC, social ads) with focus on ROI.
• Collaborate with content and design teams to align marketing collateral.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Google Analytics

Keyword research

Tools

Google Ads

Facebook Ads

Job description

Digital Marketing Specialist - Hospitality

Our client is seeking a creative and analytical Digital Marketing Specialist to drive their online presence and marketing efforts from a remote capacity. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, generate leads, and drive bookings for their diverse hospitality portfolio. This role requires a deep understanding of various digital channels and a passion for leveraging data to optimize campaign performance and achieve business objectives, all while working autonomously.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize social media presence, engaging with followers and creating compelling content.
• Analyze website traffic and campaign performance data using tools like Google Analytics, providing regular reports and actionable insights.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage paid advertising campaigns (PPC, social ads), ensuring optimal ROI and budget adherence.
• Collaborate with content creators and design teams to produce engaging marketing collateral.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably within the hospitality sector.
• Strong knowledge of SEO, SEM, content marketing