Seo Specialist

Kitalulus; Jawa Barat; Remote; IDR 90,000,000 - 150,000,000; Full time

Benefits offered by this job

Fully remote

Job summary

Kitalulus is seeking a Lead Hotel Digital Marketing Specialist to join a remote, global hotel brand. You will design and drive digital campaigns across SEO/SEM, social media, email, and content marketing to boost bookings and brand awareness for properties in markets like Medan and beyond.

As a remote-first role, you will collaborate with international teams to achieve measurable results. You will analyze performance with Google Analytics, optimize campaigns for KPIs, and ensure brand

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications or related field.
• 5–7 years of progressive digital marketing experience in hospitality or travel.
• Proven expertise in SEO, SEM, social media, email and content marketing.
• Proficiency with Google Analytics, Google Ads and email marketing tools.
• Strong analytical skills and data-driven decision making.
• Excellent English communication, written and verbal.
• Ability to manage multiple projects remotely and collaborate globally.
• Experience with A/B testing and CRO is desirable.

Responsibilities

• Develop, implement and manage digital marketing campaigns across SEO, SEM, social media, email and display advertising.
• Optimize website content and structure for organic search visibility.
• Manage paid advertising campaigns on Google Ads and social platforms with strong ROI.
• Create engaging content for social media and nurture guest engagement.
• Develop email marketing strategies to drive bookings and promotions.
• Analyze campaigns with analytics tools and report actionable insights to senior management.
• Stay updated on digital marketing trends in travel and hospitality.
• Ensure brand consistency across digital touchpoints with global teams.
• Manage digital marketing budget and monitor KPIs for performance.
• Experiment with new channels and innovative strategies to stay ahead.

Skills

Digital marketing

SEO

SEM

Social media

Email marketing

Content marketing

Data analysis

Remote work

Education

Bachelor's degree in Marketing, Digital Media, Communications

Tools

Google Analytics

Google Ads

Social media tools

Email marketing software

Job description

Our client, a leading international hotel chain, is expanding its digital presence and seeking a talented and innovative Lead Hotel Digital Marketing Specialist to join their remote team. This position is designed for a seasoned digital marketer with a passion for the hospitality industry and a proven ability to drive online bookings and brand awareness. You will be responsible for developing and executing comprehensive digital marketing strategies across various online channels to attract and engage potential guests for properties in dynamic markets like Medan and beyond. As a remote-first role, you will leverage cutting-edge digital tools and collaborate with global teams to achieve measurable results. This is an exciting opportunity to shape the digital voice of a premier hospitality brand from anywhere.

About the Role

Our client, a leading international hotel chain, is expanding its digital presence and seeking a talented and innovative Lead Hotel Digital Marketing Specialist to join their remote team. This position is designed for a seasoned digital marketer with a passion for the hospitality industry and a proven ability to drive online bookings and brand awareness. You will be responsible for developing and executing comprehensive digital marketing strategies across various online channels to attract and engage potential guests for properties in dynamic markets like Medan and beyond. As a remote-first role, you will leverage cutting-edge digital tools and collaborate with global teams to achieve measurable results. This is an exciting opportunity to shape the digital voice of a premier hospitality brand from anywhere.

Key Responsibilities

• Develop, implement, and manage effective digital marketing campaigns across SEO, SEM, social media, email marketing, and display advertising to drive website traffic and conversions.
• Optimize website content and structure for search engines (SEO) to improve organic search rankings and visibility.
• Manage paid advertising campaigns (SEM/PPC) on platforms like Google Ads and social media, ensuring optimal ROI and budget adherence.
• Create engaging and relevant content for social media platforms, fostering community interaction and brand loyalty.
• Develop and execute email marketing strategies to nurture leads, promote special offers, and drive repeat bookings.
• Analyze campaign performance using analytics tools (e.g., Google Analytics), providing detailed reports and actionable insights to senior management.
• Stay updated with the latest digital marketing trends, algorithm changes, and best practices, particularly within the travel and hospitality sector.
• Collaborate with creative teams and property-level marketing personnel to ensure brand consistency across all digital touchpoints.
• Manage the digital marketing budget effectively to maximize campaign performance and achieve KPIs.
• Experiment with new digital channels and innovative strategies to stay ahead of the competition.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• A minimum of 5-7 years of progressive experience in digital marketing, with a significant focus on the hospitality or travel industry.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content marketing strategies.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills in English.
• Demonstrated ability to manage multiple projects simultaneously in a remote work environment.
• Creative thinker with a results-oriented mindset.
• Experience with A/B testing and conversion rate optimization (CRO).
• A portfolio showcasing successful digital marketing campaigns is highly desirable.

Benefits

This is a fully remote position offering