Omnichannel Marketing & Promotions Manager

Blibli; Jakarta Pusat; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

Blibli is seeking a Marketing Communication & Promotion Manager to drive integrated marketing strategies for our omnichannel retail network. You will lead campaigns, promotions, and brand activations across physical stores and digital channels to boost brand awareness and sales.

You will oversee creative design and content production, coordinate with Sales, Store Operations, and external partners, and manage budgets to measure ROI and engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Management, or related field.
• Minimum 5 years of experience in Marketing Communications, Brand Marketing, Campaign Management, Retail Marketing, or related functions.
• Strong understanding of integrated marketing campaigns, digital marketing, promotional strategies, and brand communication.
• Proven experience leading creative or marketing teams, managing campaign execution, and coordinating multiple stakeholders.

Responsibilities

• Develop and execute integrated marketing communication and promotional strategies to increase brand awareness, customer engagement, store traffic, and sales.
• Lead marketing campaigns, seasonal promotions, store activations, product launches, and other initiatives across online and offline channels.
• Oversee creative design, content production, social media, digital advertising, and promotional materials to ensure brand consistency and campaign effectiveness.
• Collaborate with Sales, Store Operations, Marketing Partnerships, and external partners to deliver impactful marketing initiatives.
• Manage marketing budgets and evaluate campaign effectiveness through performance metrics, conversion rates, and marketing ROI.
• Lead, coach, and develop the Creative Design and Content Creator teams, ensuring high-quality output and timely campaign execution.

Skills

Marketing communications

Brand marketing

Campaign management

Retail marketing

Team leadership

Education

Bachelor's degree in Marketing

Tools

Social media platforms

Digital advertising tools

Job description

Blibli is seeking a Marketing Communication & Promotion Manager to drive integrated marketing strategies for our omnichannel retail network. You will lead campaigns, promotions, and brand activations across physical stores and digital channels to boost brand awareness and sales.

You will oversee creative design and content production, coordinate with Sales, Store Operations, and external partners, and manage budgets to measure ROI and engagement.